Marketing and Finds04 Oct 2006 07:50 am

Go here.
Email me at peter@ralston360.com and I will show you how to do this.

Advertising and Trends and 360View Podcast01 Oct 2006 02:44 pm

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Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant.

When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associate publisher, Entertainment Weekly where he was founding editor and was still the influential “Couch Potato” TV critic for TV Guide. We worked together at Advance.net, the Internet division of Advance Publications, where he held the position of creative director and I was the president of new Jersey Online where we ushered in the world of online newspapers. Jeff is one of the rare people that combines something important to say with the verbal ability to say it. Most people have one, but not both.

These days Jeff travels the world delivering the gospel to The Guardian (London), The New York Times’ About.com and is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism.

These are now my two favorite interviews. I hope that you enjoy listening to part one as much as I enjoyed the conversation.

Listen Now:


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Advertising and Food and Marketing and 360View Podcast25 Sep 2006 05:28 am

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Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. — the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes.

Listen Now:


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DIY and Marketing and Finds22 Sep 2006 06:26 am

Not real sure how they got my email address but I recceived an html email announcement of Nike’s clean new retail site today.

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Advertising and Blog Watch and Marketing21 Sep 2006 06:06 am

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I interviewed Jeff Jarvis for my Podcast last night about a range of subjects including the need for media to always be in a state of reinvention (it will go up in a couple of weeks.) Jeff’s Blog BuzzMachine is one of the top 100 Blogs in a world of 55 Million.

Jeff is well known for his comments about Dell’s service and he mentioned that if you put the word “sucks” in a Blog headline you will receive increased traffic. This is my test. I’ll report in a few days.

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