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	<title>360° View - A fresh view on marketing and advertising.</title>
	<link>http://ralston360view.com</link>
	<description>360View is a Blog and Podcast designed to provide marketers with a fresh perspective on keeping up with the supersonic changes that are happening in the world of marketing.</description>
	<lastBuildDate>Wed, 06 Aug 2008 17:03:02 +0000</lastBuildDate>
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		<title>No More Favors &#8212; No More Recession Freakout</title>
		<description><![CDATA[I stopped writing Recession Freakout. I had to. I was getting too depressed. I simply could not wake up every day and go searching for bad news.
Now, if you have made it this far, we have been rather busy bucking the recession. We have added new clients to our roster in the past couple of [...]]]></description>
		<link>http://ralston360view.com/2008/08/06/no-more-favors-no-more-recession-freakout/</link>
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		<title>Do Me A BIG Favor?</title>
		<description><![CDATA[Actually 2 favors.
1. Please checkout my new Blog Recession Freakout.
2. Tell your buddies.
Peter

]]></description>
		<link>http://ralston360view.com/2008/03/10/do-me-a-big-favor/</link>
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		<title>Free Seth Godin Book - Purple Cow</title>
		<description><![CDATA[Despite not actively writing on this blog, I still get over 1,500 unique visitors every month. Topped out at over 3,000 about a year ago when i was still Podcasting. Cool numbers, right?
So, as a test, please click here to help me see how I can traffic from this post to the Citrus website.
As stimuli, [...]]]></description>
		<link>http://ralston360view.com/2008/02/06/free-seth-godin-book-purple-cow/</link>
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		<title>Next</title>
		<description><![CDATA[I&#8217;m starting to work on my next Blog / Podcast.
Stay tuned.
Thanks for your visits over the past couple of years.

]]></description>
		<link>http://ralston360view.com/2008/01/27/next/</link>
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		<title>Writing about not writing.</title>
		<description><![CDATA[Podcast fatigue. It’s kind of funny, at least to me, that I have been writing, yes rarely I know, about my not writing. 
Why haven’t I been writing or Podcasting you may ask?
Well, I am not sure why I should do my Podcasts and this Blog. Yes I still have lots of subscribers to this [...]]]></description>
		<link>http://ralston360view.com/2007/08/06/writing-about-not-writing/</link>
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		<title>I Love This Article: The Web 2.0 Bubble</title>
		<description><![CDATA[
Thank you The Atlantic for straightening us all out.
Having received $11 million from VC&#8217;s in the early 2000&#8217;s for a decent idea at the wrong time (ActiveBuddy), do we really need this bubble (how about the 25th social media concept?)
VC&#8217;s are primarily well-educated lemmings. Watch the cliff boys.

]]></description>
		<link>http://ralston360view.com/2007/03/20/i-love-this-article-the-web-2o-bubble/</link>
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		<title>Not Dead Yet!</title>
		<description><![CDATA[Hey, I’ve been getting some very nice emails complaining that I haven’t been posting or Podcasting for a while. Well, yes it’s true. But, note that I haven’t been burnt out. Just doing some heavy thinking.
One thing that I have been up to is a new and early stage photo series of teens in their [...]]]></description>
		<link>http://ralston360view.com/2007/03/06/not-dead-yet/</link>
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		<title>Yikes!</title>
		<description><![CDATA[Well, it has been a long time since I last posted. No, I don’t have “Podcast fatigue” or “Blog fatigue”. I have just been spending a very long time rethinking our business model and this Blog &#038; Podcast needs to mirror that. Right now, we are in THINK mode. Not publish mode.
We are a generalist [...]]]></description>
		<link>http://ralston360view.com/2007/01/31/yikes/</link>
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		<title>360View #035. The State of the Internet, care of Mary Meeker and Morgan Stanley.</title>
		<description><![CDATA[I  first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the  Industry Standard’s Internet Summit conference in 2000. It was a mega conference  held in the heat of the Internet hot-air balloon. Mary got it then and gets it  now. Here is a link to a presentation she recently [...]]]></description>
		<link>http://ralston360view.com/2006/11/22/360view-035-the-state-of-the-internet-care-of-mary-meeker-and-morgan-stanley/</link>
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		<title>360View #034. Business ethics and good manners.</title>
		<description><![CDATA[Yes,  this is a sort of rant. I admit it. Is there any reason that business people  should not have strong ethics or manners? I emphatically don’t think so. In  fact, I never get it when people act lame. Here are four mini-stories about poor  behavior. Even mine.

Download Standard Podcast]]></description>
		<link>http://ralston360view.com/2006/11/17/360view-034-business-ethics-and-good-manners/</link>
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		<title>My Podcasts</title>
		<description><![CDATA[I have seen an up tick in visits. I wanted to make sure that new visitors took a look at my Podcast list. So, look right and down a bit and click on Podcasting under the big red &#8220;Podcasting&#8221; on the right rail of the home page.
Inside you will find interviews on:
How clients engage and [...]]]></description>
		<link>http://ralston360view.com/2006/11/07/my-podcasts/</link>
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		<title>Everything you ever wanted to read about marketing in one place.</title>
		<description><![CDATA[
The AD FEED, a new aggregation of marketing blogs from Travis, is the answer to &#8220;all you can eat&#8221; marketing information. Lots of sites with the &#8220;A&#8221; word are covered&#8230;. Adjab, ADFREAK, Adverblog, Agenda, Inc., Adage, even Kazhakstan&#8217;s  360View.

]]></description>
		<link>http://ralston360view.com/2006/11/07/everything-you-ever-wanted-to-read-about-marketing-in-one-place/</link>
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		<title>Guess the logo.</title>
		<description><![CDATA[
Dennis Hwang.  Know who he is?
Hagen passed this game on to me. Guess The Logo tests your skill at remembering the finner details of some of the most famous website businesses. I won&#8217;t tell you my score. It was at best fair. But, its not as if we design logos for a living  [...]]]></description>
		<link>http://ralston360view.com/2006/11/05/guess-the-logo/</link>
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		<title>Firefox &#038; Spell Check</title>
		<description><![CDATA[
The new Mozilla Firefox with spell check is excellent!

]]></description>
		<link>http://ralston360view.com/2006/11/04/firefox-spell-check/</link>
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		<title>Online Health Search: Pew Internet Study</title>
		<description><![CDATA[
The always smart and useful Pew Internet &#038; American Life Project has just published the very interesting study “Online Health Search” on how American’s use search engines and the Internet to learn about health issues. The findings are broad. Here are some top line findings that should interest health care marketers:
Eighty percent of American internet [...]]]></description>
		<link>http://ralston360view.com/2006/11/01/online-health-search-pew-internet-study/</link>
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		<title>Crayon. A new marketing company trying to sound cool.</title>
		<description><![CDATA[
Crayon is a new marketing company from Joseph Jaffe. There so many silly thoughts in Crayon&#8217;s manifesto that I am dumbfounded. Crayon wants to be the &#8220;new&#8221; marketing company. Here are some of those thoughts plus a few of my comments.
- &#8220;We are a different kind of company that mashes-up a combination of consulting, agency [...]]]></description>
		<link>http://ralston360view.com/2006/10/26/crayon-a-new-marketing-company-trying-to-sound-cool/</link>
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		<title>360View #033. Part Two: Podcasting with Michael Geoghagan, Wine and Disneyland.</title>
		<description><![CDATA[
Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael&#8217;s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. 
You can read more about Michael, his Podcasts and best selling book  in the previous post.

Here [...]]]></description>
		<link>http://ralston360view.com/2006/10/25/360view-033-part-two-podcasting-with-michael-geoghagan-wine-and-disneyland/</link>
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		<title>360View #032. Podcasting with Michael Geoghagan, Wine and Disneyland.</title>
		<description><![CDATA[
Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. [...]]]></description>
		<link>http://ralston360view.com/2006/10/19/360view-032-podcasting-with-michael-geoghagan-wine-and-disneyland/</link>
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		<title>360View #031. Part Two: Jeff Jarvis, BuzzMachine and the Future of Media Interview.</title>
		<description><![CDATA[
Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio.

Download Standard Podcast]]></description>
		<link>http://ralston360view.com/2006/10/06/360view-031-part-two-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/</link>
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		<title>I am Google!</title>
		<description><![CDATA[Go here.
Email me at peter@ralston360.com and I will show you how to do this.

]]></description>
		<link>http://ralston360view.com/2006/10/04/i-am-google/</link>
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		<title>360View #030. The Jeff Jarvis, BuzzMachine and the Future of Media Interview.</title>
		<description><![CDATA[
Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. 
When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associate publisher, Entertainment Weekly where he was founding editor and [...]]]></description>
		<link>http://ralston360view.com/2006/10/01/360view-030-the-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/</link>
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		<title>360View #029. Wine Marketing with Michael Honig. Part II.</title>
		<description><![CDATA[
Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. &#8212; the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes.

Download Standard Podcast]]></description>
		<link>http://ralston360view.com/2006/09/25/360view-029-wine-marketing-with-michael-honig-part-ii/</link>
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		<title>New Nike Store</title>
		<description><![CDATA[Not real sure how they got my email address but I recceived an html email announcement of Nike&#8217;s clean new retail site today.


]]></description>
		<link>http://ralston360view.com/2006/09/22/new-nike-store/</link>
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		<title>Dell Sucks</title>
		<description><![CDATA[
I interviewed Jeff Jarvis for my Podcast last night about a range of subjects including the need for media to always be in a state of reinvention (it will go up in a couple of weeks.) Jeff’s Blog BuzzMachine is one of the top 100 Blogs in a world of 55 Million.
Jeff is well known [...]]]></description>
		<link>http://ralston360view.com/2006/09/21/dell-sucks/</link>
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		<title>Chrysler, Image Advertising and Failure (or Chrysler Sucks)*</title>
		<description><![CDATA[
A few weeks ago I wrote that Chrysler had it all wrong. To paraphrase Bill Clinton’s campaign, “Its about retail stupid.” I wrote that Chrysler’s Dr. Z campaign was too cute during the cutthroat auto sales era. Advertising Age agreed and Chrysler didn’t. In fact, Chrysler doth protested a bit too much.
Well, the numbers are [...]]]></description>
		<link>http://ralston360view.com/2006/09/20/chrysler-image-advertising-and-failure/</link>
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		<title>360View #028. Wine Marketing with Michael Honig.</title>
		<description><![CDATA[
A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to assist the world’s leading wine region to maintain its leadership position. [...]]]></description>
		<link>http://ralston360view.com/2006/09/19/360view-028-wine-marketing-with-michael-honig/</link>
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		<title>Who Listens to Commercial Radio?</title>
		<description><![CDATA[I drive around in my car. I listen to Sirius, NPR and my iPod. I am but one, but I must assume that I am not alone. Looks like I am right according to the New York Times.
]]></description>
		<link>http://ralston360view.com/2006/09/18/who-listens-to-radio/</link>
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		<title>Bitching About Pitching. Again.</title>
		<description><![CDATA[I have been pitching advertising accounts since my first days in the advertising business. I have managed the agency new business process, managed individual pitches and now, as an agency owner, take this process even more seriously than ever before. 
Advertising Age has put up videos of agency creative directors bitching about what clients expect [...]]]></description>
		<link>http://ralston360view.com/2006/09/18/bitching-about-pitching/</link>
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		<title>Chills From The Past</title>
		<description><![CDATA[I need to send someone a very special gift. I just remembeed that last January I wrote about eCreamery - a DIY ice cream company. The perfect e-gift for this ice creamoholic, and maybe you!

]]></description>
		<link>http://ralston360view.com/2006/09/16/chills-from-the-past/</link>
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		<title>Windows Live vs. Yahoo! vs. Google vs. Ask</title>
		<description><![CDATA[
Microsoft has launched Windows Live, its new search engine. I don’t have the time or inclination to figure out if this search engine is any better than Goggle and the others. But, I did do a quick image search on “Peter Levitan” in each engine. Here are the results:

Live = 2 (one is from www.podcasting360.com) [...]]]></description>
		<link>http://ralston360view.com/2006/09/14/microsoft%e2%80%99s-live-vs-yahoo-vs-google-vs-ask/</link>
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		<title>Asleep At The Podcast Switch</title>
		<description><![CDATA[I have been getting some good feedback email lately. The following points out that I haven’t done a Podcast for a few weeks. Well, call it a combo of Summertime Blues and ‘other things on my mind.’
&#8220;Mr. Levitan!
I&#8217;m compelled to write after updating my podcasts week after week and
not seeing anything from you since 8/18! [...]]]></description>
		<link>http://ralston360view.com/2006/09/14/asleep-at-the-podcast-switch/</link>
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		<title>Lonelygirl15, YouTube, Creative Artists, Fame and Boredom</title>
		<description><![CDATA[
Look, I am a new media guy. I swear it! Yeah, yeah, stop yapping Peter. But it is the truth. So, it is with much pain that I have to say the entire Lonleygirl15 saga is very boring. Like very boring.
Today, Lonelygirl15 was outed by Matt Formeski. According to the New York Times:
“Matt Foremski, the [...]]]></description>
		<link>http://ralston360view.com/2006/09/13/lonelygirl15-youtube-creative-artists-fame-and-boredom/</link>
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		<title>Good Stuff: Threadless</title>
		<description><![CDATA[
He, 17 years old says, “Hey, I just marked 6 tee shirts to buy on this new site.” She, mom says, “Are you kidding me, I bought two shirts for you on Threadless last year.”
Web 2.0 meets fashion meets social marketing meets designer community meets personal expression. That’s the elevator pitch for Threadless. Their words:
“Threadless [...]]]></description>
		<link>http://ralston360view.com/2006/09/11/good-stuff-threadless/</link>
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		<title>Tokyo Smoker&#8217;s Style</title>
		<description><![CDATA[Yesterday I mentioned a smokers shop - you go in, light up, smoke goes into an air cleaning system, only men -  in Tokyo. Well, here it is. Smokers Style. Go figure!
 

]]></description>
		<link>http://ralston360view.com/2006/09/09/tokyo-smokers-style/</link>
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		<title>Good Stuff: Trends in Japan</title>
		<description><![CDATA[
I have made many trips to Japan for both business and pleasure. Japan never fails to provide an eye-opening-mind-blowing perspective on the future. I often see things going on that eventually find there way to the U.S. A simple one is cell phones where the Japanese seem to be two years ahead of us. On [...]]]></description>
		<link>http://ralston360view.com/2006/09/08/good-stuff-trends-in-japan/</link>
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		<title>Good Stuff: Adliterate</title>
		<description><![CDATA[I am going to keep this one very neat. 
Adliterate, a very smart UK based advertising website, simply has wonderful images supporting its very smart take on the wonderful world of advertising. Check them out. My current favorite image is the town of Dull (scroll down a bit) that supports a smart take on the [...]]]></description>
		<link>http://ralston360view.com/2006/09/06/good-stuff-adliterate/</link>
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		<title>Good Stuff: Marktd</title>
		<description><![CDATA[
Marktd is a site where users rate marketing articles. They did good by us when we launched Podcasting360 so not only do I like them for their generally good list, they did good by us.
Here is their spiel:
“Marktd is a reference system that highlights marketing articles considered valuable by the marketing community. Marketers submit articles [...]]]></description>
		<link>http://ralston360view.com/2006/09/05/good-stuff-marktd/</link>
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		<title>Bravo CBS: 9/11 Doc to Run with the word “shit” and no ads</title>
		<description><![CDATA[Imagine a society so screwed up that we use war to solve imaginary problems (like Iraqi WOM) and won’t allow a documentary about 9/11 to use actual human language like “shit.” I was in Manhattan on 9/11 and even priestly people said shit and fuck. Ah, sometimes these words are fairly descriptive and if it’s [...]]]></description>
		<link>http://ralston360view.com/2006/09/05/bravo-cbs-911-doc-to-run-with-the-word-%e2%80%9cshit%e2%80%9d-and-no-ads/</link>
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		<title>Good Stuff: PEW / Internet</title>
		<description><![CDATA[
I am going to start a new thought &#038; handoff stream. The PEW Internet &#038; American Life Project is the first of my “must read” website finds. The mission of the PEW / Internet as listed on the site is:
“The Pew Internet &#038; American Life Project produces reports that explore the impact of the Internet [...]]]></description>
		<link>http://ralston360view.com/2006/09/04/good-stuff-pew-internet/</link>
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		<title>Chief Marketing Officer Positions Available</title>
		<description><![CDATA[
So, you want to be a CMO at a large company. Well, be prepared to last only 23.2 months according to Greg Welch, who heads the marketing officer practice for the executive search firm Spencer Stuart, Chicago.
“Welch said there are several things behind the turnover rate. First is that CMOs need to do a better [...]]]></description>
		<link>http://ralston360view.com/2006/08/30/chief-marketing-officer-positions-available/</link>
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		<title>Creative and Contagious Marketing. Uh, Maybe.</title>
		<description><![CDATA[Alice LaPlante writes in an article, &#8220;Creative - and Contagious - Marketing&#8220;, in the August 23rd InformationWeek that spending cash on marketing is, well, not a great idea. She cites Steve Jurvetson’s thoughts on “zero cost” marketing.
“Venture capitalist Steve Jurvetson doesn&#8217;t see any reason for startups to budget funds for marketing anymore. 
Indeed, Jurvetson, a [...]]]></description>
		<link>http://ralston360view.com/2006/08/27/creative-and-contagious-marketing-uh-maybe/</link>
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		<title>Advice from a Fan</title>
		<description><![CDATA[
Here is copy from an email from a “fan” of my Podcasts. I love her rant passion and accept the criticism. But, am I really this over the top?
“I&#8217;ve been listening to your podcasts, some are great but some are too focused on YOU and what YOU do and what YOU like, and how great [...]]]></description>
		<link>http://ralston360view.com/2006/08/26/advice-from-a-fan/</link>
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		<title>Google&#8217;s Music Trends</title>
		<description><![CDATA[
Google’s Music Trends provides insight to what imusic is popular today - as in right now c/o what people are listening to on their computers. This is achieved by taking a global look at Google&#8217;s Google Talk membership. Nice idea, but the downside is that I have no idea how many people participate and therefore [...]]]></description>
		<link>http://ralston360view.com/2006/08/25/googles-music-trends/</link>
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		<title>Zach Braff Scores &#8212; Every Day!</title>
		<description><![CDATA[Well, he scores on his Blog. Just look at the number of comments that this actor gets (243, 546, 501, 393, 189.) He is one of the very few who actually understands how to leverage the Internet to build relationships with his audience. 
Oh, he has over 30,000 friends on MySpace growing at 1,000 per [...]]]></description>
		<link>http://ralston360view.com/2006/08/24/zach-braff-scores-every-day/</link>
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		<title>Outdoor Advertising is Booming.</title>
		<description><![CDATA[At home I have TV (a zillion channels of standard broadcast and cable), wireless Internet (websites, blogs, videos, email, instant messaging), audio (the radio, my stereo, my iPod and Podcasts), books, magazines and newspapers.
In my car I have only audio and – for visual advertising - outdoor (those pesky outdoor boards, street furniture and transit.)
No [...]]]></description>
		<link>http://ralston360view.com/2006/08/23/outdoor-advertising-is-booming/</link>
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		<title>Is Google a Failure?</title>
		<description><![CDATA[If Google is about search then they are a winner. If they are about their other services then… no.
Take a look at the numbers in the chart from Hitwise. You’ll see that Google’s traffic is squarely centered on search and that Google’s new fangled puppies like Gmail, maps and toolbar, to name a few, are [...]]]></description>
		<link>http://ralston360view.com/2006/08/22/is-google-a-failure/</link>
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		<title>360View #027. Ian Beavis of Kia on Automobile Marketing. Part two.</title>
		<description><![CDATA[In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, Hummer, Volkswagen, Mini and the latest from Daimler-Chrysler – “Ask [...]]]></description>
		<link>http://ralston360view.com/2006/08/18/360view-027-ian-beavis-of-kia-on-automobile-marketing-part-two/</link>
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		<title>Google Alerts</title>
		<description><![CDATA[Google Alerts are notifications that selected search terms  are appearing on websites. For example, I have Ralston360 and 360View as Google Alerts. I receive weekly notification (you can choose your own timing) that these terms are appearing on other websites. This notification helps me to see when someone is ‘talking’ about my company. Good stuff.
If [...]]]></description>
		<link>http://ralston360view.com/2006/08/16/google-alerts/</link>
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		<title>Mobile Marketing White paper</title>
		<description><![CDATA[
I mentioned my new white paper on mobile marketing in Podcast #025. A couple of people have asked me where it is. So&#8230; here it is.

]]></description>
		<link>http://ralston360view.com/2006/08/15/mobile-marketing-white-paper/</link>
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		<title>360View #026. Ian Beavis of Kia on Automobile Marketing. Part one.</title>
		<description><![CDATA[Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campaign “See what happens.” “See what happens” was a cliff hanger TV spot [...]]]></description>
		<link>http://ralston360view.com/2006/08/13/360view-026-ian-beavis-of-kia-on-automobile-marketing-part-one/</link>
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		<title>Only 37% of Advertising is Wasted</title>
		<description><![CDATA[
Whew! And I thought it was 50%.
Check out the new book on “What Sticks” by Rex Briggs and Greg Stuart. 
While the dust jacket hype might be a bit (to put it mildly) over the top…
 &#8220;If there is one book you want to have read about advertising, it’s What Sticks. It is the most [...]]]></description>
		<link>http://ralston360view.com/2006/08/09/only-37-of-advertising-is-wasted/</link>
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		<title>360View #025. Advertising Guru. Two.</title>
		<description><![CDATA[This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. 
This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques [...]]]></description>
		<link>http://ralston360view.com/2006/08/07/360view-025-advertising-guru-two/</link>
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		<title>So Much Bullshit.</title>
		<description><![CDATA[Jeff Jarvis, the master of BuzzMachine, has a great post today*, “Making war look worse”, about how a Reuters photographer doctored his photo of a Beirut bombing. Read it please.
Then refer to my post “Republican Marketing at Its Best” from August 5. 
I know how much Photoshop goes into our design work for clients to [...]]]></description>
		<link>http://ralston360view.com/2006/08/07/so-much-bullshit/</link>
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		<title>LSD, Sprite and Billy Graham</title>
		<description><![CDATA[
I just finished Robert Greenfield’s book “Timothy Leary”, a rather interesting and, yes, mind-blowing, book on the life and times of Tim Leary, the LSD evangelist. Leary, a well-branded charlatan, coined the rousing baby boomer call to action “Turn on, tune in, and drop out.” 
Greenfield points out a couple of interesting facts about the [...]]]></description>
		<link>http://ralston360view.com/2006/08/06/lsd-sprite-and-billy-graham/</link>
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		<title>Republican Marketing At Its Best</title>
		<description><![CDATA[
A great example of Republican cynicism (that means that they think that YOU are REALLY stupid) is the current YouTube run of &#8220;An Inconvenient Spoof&#8221;, a mini-film that satirizes Al Gore’s global warming campaign. This film had been attributed to a 25 year-old guy named Bob – you know, Bob makes home movies. 
However, it [...]]]></description>
		<link>http://ralston360view.com/2006/08/05/republican-marketing-at-its-best/</link>
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		<title>It&#8217;s Retail Stupid!</title>
		<description><![CDATA[Somehow, the democrats got it right in 1992 with James Carville’s campaign directive:

Change vs. more of the same
The economy, stupid
Don&#8217;t forget health care.

Well, Dr. Z and Daimler-Chrysler…. Its retail, stupid. Or more precisely, it’s…

Make cars people want to buy
Create TV advertising that drives sales 
Don’t forget a compelling retail message that drives people to the [...]]]></description>
		<link>http://ralston360view.com/2006/08/04/its-retail-stupid/</link>
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		<title>360View #024. Advertising Guru Speaks.</title>
		<description><![CDATA[This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. 
Michael was a master of account management at Saatchi &#038; Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. [...]]]></description>
		<link>http://ralston360view.com/2006/08/03/360view-24-advertising-guru-speaks/</link>
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		<title>YouTube, Volkswagen and Sony</title>
		<description><![CDATA[Want to see a great blog post that trully defines the inner workings of YouTube? Head on over to &#8220;No Man&#8217;s Blog&#8221; and see Ari Sharabi&#8217;s in-depth anlysis of YouTube. What we watch can be kinda scary.
 That said, there are a few incidents where TV commercials get high levels of views. For example: 
The [...]]]></description>
		<link>http://ralston360view.com/2006/08/02/youtube-volkswagen-and-sony/</link>
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		<title>Promotion Works For Podcasting360</title>
		<description><![CDATA[
Thanks to our friends Steve Hall at Adrants,  Steve Rubel at Micro Persuasion and Marktd for getting the word out about our new podcasting360 video on Podcasting for marketers.
The equation here is doing something different, delivering value and asking people to help you out.
And, if you are interested in learning more about Podcasting and [...]]]></description>
		<link>http://ralston360view.com/2006/07/31/promotion-works-for-podcasting360/</link>
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		<title>360View #023. Acuvue, R/GA and Podcasting . An Interview.</title>
		<description><![CDATA[
This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson &#038; Johnson’s ACUVUE’s Podcast  “Heather &#038; Jonelle” was conducted by our Business Development Director Laura Wegner.
Ah, allow me [...]]]></description>
		<link>http://ralston360view.com/2006/07/28/360view-023-acuvue-rga-and-podcasting-an-interview/</link>
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		<title>Podcasting for Marketers</title>
		<description><![CDATA[Well, we have been trying to birth our dedicated Podcasting site for a couple of months now. We had to shoot it, edit it, lay in the graphics and the sound track – and, do real work for our clients. But, TA DA…
 Podcasting360 is now live.
Our goal is to educate the market for marketing Podcasts [...]]]></description>
		<link>http://ralston360view.com/2006/07/25/podcasting-for-marketers/</link>
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		<title>360View #022. Whirlpool and Podcasting. An Interview.</title>
		<description><![CDATA[
Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool. 
Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. [...]]]></description>
		<link>http://ralston360view.com/2006/07/20/360view-022-whirlpool-and-podcasting-an-interview/</link>
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		<title>360View #021. Nokia and Podcasting.</title>
		<description><![CDATA[
This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.
Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the [...]]]></description>
		<link>http://ralston360view.com/2006/07/03/360view-021-nokia-and-podcasting/</link>
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		<title>360View #020. An Interview with Rob Walch of Podcast411: Part Two.</title>
		<description><![CDATA[
Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting  (did you know that iPods are more popular on college campuses than [...]]]></description>
		<link>http://ralston360view.com/2006/06/26/360view-20-an-interview-with-rob-walch-of-podcast411-part-two/</link>
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		<title>360View #019. An Interview with Podcast411’s Rob Walch: Part One.</title>
		<description><![CDATA[
Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! –  Rob interviews a real live Podcaster in a format that [...]]]></description>
		<link>http://ralston360view.com/2006/06/16/360view-019-an-interview-with-podcast411%e2%80%99s-rob-walch-part-one/</link>
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		<title>360View #018. An Interview with Time Inc.’s Creative Director Lance Mald: Part Two.</title>
		<description><![CDATA[We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc.
This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to [...]]]></description>
		<link>http://ralston360view.com/2006/05/30/360view-018-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-two/</link>
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		<title>360View #017. An Interview with Time Inc.’s Creative Director Lance Mald: Part One.</title>
		<description><![CDATA[While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed.
Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and [...]]]></description>
		<link>http://ralston360view.com/2006/05/30/360view-017-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-one/</link>
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		<title>360View #016. ADWEEK’s Cathy Taylor: Part Three.</title>
		<description><![CDATA[I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my  ranging interview with ADWEEK and ADFREAK&#8217;s Cathy Taylor so you’ll just have to listen… hey, stuff happens.
While I am away, I’ll be sharing a two part interview with Lance Mald, [...]]]></description>
		<link>http://ralston360view.com/2006/05/23/360view-016-adweek%e2%80%99s-cathy-taylor-part-three/</link>
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		<title>360View #015. The State of Advertising with ADWEEK’s Cathy Taylor: Part Two.</title>
		<description><![CDATA[
Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994.


In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that [...]]]></description>
		<link>http://ralston360view.com/2006/05/16/360view-015-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor-part-two/</link>
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		<title>Apple&#8217;s New Mac Commercials and A Great Book on Steve Jobs</title>
		<description><![CDATA[
I am currently sensitized to Apple. I have been reading “iCon: Steve Jobs The Greatest Second Act in the History of Business”, a great take on Steve Jobs by Jeffrey Young and William Simon. I highly recommend it as insight into Steve, Apple and Apple’s resurrection. The book is informative, and more to the point, [...]]]></description>
		<link>http://ralston360view.com/2006/05/15/apples-new-mac-commercials-and-a-great-book-on-steve-jobs/</link>
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		<title>360View #014. The State of Advertising with ADWEEK’s Cathy Taylor.</title>
		<description><![CDATA[
This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK.
Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am [...]]]></description>
		<link>http://ralston360view.com/2006/05/11/360view-014-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor/</link>
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		<title>360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends</title>
		<description><![CDATA[
The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner.
This week’s Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world&#8217;s hottest 80 year old man. I’ve brought back my serial entrepreneur friend [...]]]></description>
		<link>http://ralston360view.com/2006/05/02/360view-013-the-magic-of-hugh-hefner-and-his-playboy-magazine-playmates-bunnies-and-girlfriends/</link>
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		<title>360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo!</title>
		<description><![CDATA[There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing oriented Blog to build audience.
This ranging interview is with Susan Mernit who has delivered groundbreaking programs for [...]]]></description>
		<link>http://ralston360view.com/2006/04/24/360view-012-blogging-is-marketing-an-interview-with-susan-mernit-of-yahoo/</link>
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		<title>360View #011. The PhotoshopTV Podcast – A Photoshop Hit. An Interview with Kevin Agren.</title>
		<description><![CDATA[Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven:
Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – right? Huge numbers are projected for the future, uh [...]]]></description>
		<link>http://ralston360view.com/2006/04/14/360view-011-the-photoshoptv-podcast-%e2%80%93-a-photoshop-hit-an-interview-with-kevin-agren/</link>
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		<title>The Mystery Bank. Or, The Best Of Negative Bank Advertising.</title>
		<description><![CDATA[I just got this email from one of our Senior Account Executives who specializes in financial marketing. Ann’s a major Mariners fan and is one of those fans that listens to baseball on the radio (a great thing to do outside with a beer in the summer by the way.)
“I&#8217;ve been hearing radio spots that [...]]]></description>
		<link>http://ralston360view.com/2006/04/13/the-mystery-bank-or-the-best-of-negative-bank-advertising/</link>
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		<title>Another 4A&#8217;s Conference. Another Year In Advertising.</title>
		<description><![CDATA[Yes folks, last week the 4A&#8217;s, the American Association of Advertising Agencies, held its latest annual food fest in Scottsdale. Once again the industry slapped itself around a bit. Kinda reminds me of what the newspaper industry is doing to its members.
I don’t know what goes on in big agencies any more. But, I do [...]]]></description>
		<link>http://ralston360view.com/2006/04/12/another-4-aaaas-conference-another-year-in-advertising/</link>
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		<title>360View #010. Search Engine Marketing. An Interview with Anvil Media’s Kent Lewis.</title>
		<description><![CDATA[

Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby.
To better understand the driving force behind online search engine marketing (SEM), I did the first in a series of interviews with leaders in the SEM world. Today’s interview [...]]]></description>
		<link>http://ralston360view.com/2006/04/10/360view-010-search-engine-marketing-an-interview-with-anvil-media%e2%80%99s-kent-lewis/</link>
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	<item>
		<title>Chevrolet. Out Of Their Mind!</title>
		<description><![CDATA[
If you ran a company (Chevrolet) that produced cars that no one wanted (Tahoe) would you ask the world to write their own TV commercial?
Would you still have a old-school Detroit advertising agency (I won&#8217;t name them) that followed the current &#8220;hot new idea&#8221; of having regular people go to websites to create their very [...]]]></description>
		<link>http://ralston360view.com/2006/04/04/chevrolet-out-of-their-mind/</link>
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		<title>360View #009. The Business Development Strategy.</title>
		<description><![CDATA[
I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to [...]]]></description>
		<link>http://ralston360view.com/2006/04/03/360view-009-the-business-development-strategy/</link>
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		<title>MosaicSF. San Francisco&#8217;s Podcast.</title>
		<description><![CDATA[
I have been under the rock of launching a new Podcast for and about San Francisco. MosaicSF launches next Monday.
MosaicSF is the cornerstone of our SF agency marketing program. I will talk more about this next week.
In the meantime, check out our placeholder site.

]]></description>
		<link>http://ralston360view.com/2006/03/30/mosaicsf-san-franciscos-podcast/</link>
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		<title>360View #008. The State of Email Marketing. An Interview With eRoi’s Dylan Boyd.</title>
		<description><![CDATA[If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block wanted mail, lower open rates and consumer email [...]]]></description>
		<link>http://ralston360view.com/2006/03/25/360view-008-the-state-of-email-marketing-an-interview-with-eroi%e2%80%99s-dylan-boyd/</link>
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	<item>
		<title>Web2.0 and Prayer</title>
		<description><![CDATA[
And I thought that there weren&#8217;t any more new ideas!
Don&#8217;t forget to play the demo.

]]></description>
		<link>http://ralston360view.com/2006/03/24/web20-and-prayer/</link>
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	<item>
		<title>ADWEEK, Google and Apathy</title>
		<description><![CDATA[
So I open my March 20th issue of ADWEEK to see if there is something useful in it.  OK, what I am really looking to see if they listened to me and mentioned my Podcast interview with Michael Keeshan. Hmmmm, I had thought that actually having a 60 minute interview with a real live [...]]]></description>
		<link>http://ralston360view.com/2006/03/24/adweek-google-and-apathy/</link>
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		<title>35,000 Podcast Subscribers!</title>
		<description><![CDATA[
So I wake up and wonder why I am not getting more comments. I think that my Blog and Podcast are doomed.
But wait….
Then I go to my stats and I see that I am getting an average of 109 new Podcast feed subscribers per day - after only 7 weekly shows. If I trend this [...]]]></description>
		<link>http://ralston360view.com/2006/03/23/35000-podcast-subscribers/</link>
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		<title>Guess It Is Time Again for Freedom Fries</title>
		<description><![CDATA[Our friends in France now want us, OK Apple, to share details of their rights management technologies with rivals.
Interesting…. What this means is that iTunes will most likely split from the French market. Check out CNET for more details.
How lame can the French be in their quest to save French Culture?
]]></description>
		<link>http://ralston360view.com/2006/03/22/guess-it-is-time-again-for-freedom-fries/</link>
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		<title>360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong.</title>
		<description><![CDATA[
Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers happy let alone keeping them at all. The ratio of “get” to “keep” is abysmal.
This [...]]]></description>
		<link>http://ralston360view.com/2006/03/20/360view-007-get-a-grip-seinfeld-gets-it-right-nike-disney-kodak-and-bmw-get-it-wrong/</link>
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		<title>Another General Motors Failure</title>
		<description><![CDATA[
I have been scratching my head for years as I’ve watched General Motors produce impossible not to ignore advertising. Except for a few rare cases, most of the advertising for Chevrolet, Buick, GMC, Pontiac and Cadillac (OK, listening to Led Zeppelin is good) has felt like it came from a 1957 advertising text book.
An article [...]]]></description>
		<link>http://ralston360view.com/2006/03/17/another-general-motors-failure/</link>
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		<title>360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan.</title>
		<description><![CDATA[This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management.
If you did not listen to Part One or read the supporting Blog entry, Michael Keeshan is the major domo [...]]]></description>
		<link>http://ralston360view.com/2006/03/15/360view-006-the-ad-agency-search-process-an-interview-with-michael-keeshan-part-two/</link>
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		<title>Is TV Dying?</title>
		<description><![CDATA[I remember those heady days in the world of major league media buying when we ran around yelling, “The upfronts are here. The upfronts are here.” Well this year’s upfront broadcast TV ad-sales season is soon upon us. The Wall Street Journal writes today that this season might very well be the barometer that tells [...]]]></description>
		<link>http://ralston360view.com/2006/03/15/is-tv-dying/</link>
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		<title>Love Monkey Beats Blogging</title>
		<description><![CDATA[I was going to write something pithy. But, Love Monkey is coming on in 12 minutes and it is better entertainment than writing. Note: I will be watching this live with just a little help from my DVR. I swear that I am going to watch all of the commercials!!

]]></description>
		<link>http://ralston360view.com/2006/03/14/love-monkey-beats-blogging/</link>
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		<title>360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox.</title>
		<description><![CDATA[Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process.
This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based [...]]]></description>
		<link>http://ralston360view.com/2006/03/13/360view-005-the-ad-agency-search-process-an-interview-with-michael-keeshan-of-magikbox/</link>
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		<title>Jack Trout Gets WOM Wrong</title>
		<description><![CDATA[Steve Rubel writes in his post “Jack Trout Fishes for a Hook” that Jack Trout is incorrectly hammering word-of-mouth marketing in Forbes. I have to agree with Steve’s words:
“File this under man bites dog. Marcom guru Jack Trout is throwing a big dark cloud over word-of-mouth marketing (including blogging) because there&#8217;s no way to control [...]]]></description>
		<link>http://ralston360view.com/2006/03/10/jack-trout-gets-it-wrong/</link>
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		<title>Ricky Gervias, Podcasting and Money</title>
		<description><![CDATA[“Can Podcasts Make Money?” I am asked this question often. I have the answer. But let’s first look at an extremely popular show that is going to pay-per-listen from free.
The Ricky Gervias show, a moderately entertaining Podcast (my view) from the star of the UK’s original version of “The Office” has been so popular that [...]]]></description>
		<link>http://ralston360view.com/2006/03/09/ricky-gervias-podcasting-and-money/</link>
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		<title>Do I Really Need to &#8220;Gather?&#8221;</title>
		<description><![CDATA[Joseph Jaffe writes about a new mashup called Gather in his Blog today.
So I visit this new combo of “Flickr, About, Blogger, Friendster etc.” and I am like going “Whoa!” Who has time to figure this new thing out? The interface is crowded and I don’t even have a clue about what it is and [...]]]></description>
		<link>http://ralston360view.com/2006/03/08/do-i-really-need-to-gather/</link>
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		<title>Boston Podcasting Conference</title>
		<description><![CDATA[Hey, east coasters. I am going to be one of the speakers at The Podcasting Academy at Boston  University, one of the first conferences on Podcasting. Come on up to Boston on April 28 and 29 and learn all about Podcasting from really smart experts – and me.
I will be speaking about the business [...]]]></description>
		<link>http://ralston360view.com/2006/03/07/boston-podcasting-conference/</link>
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		<title>360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners.</title>
		<description><![CDATA[This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&#038;A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software development based in Bangkok Thailand – think outsourcing. One of their services is Sonic Leads.
Robert is [...]]]></description>
		<link>http://ralston360view.com/2006/03/06/is-there-anything-new-an-interview-with-robert-hoffer-of-newforth-partners/</link>
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		<title>Pew Research Center - The Strength of Internet Ties</title>
		<description><![CDATA[I have lived in New York City, Boston, San Francisco, Minneapolis, New Jersey, London and Oregon. I am not alone in moving away from home – and staying away. The Internet has kept me connected. I am contacted numerous times a year by long lost friends. This contact has accelerated with the advent of social [...]]]></description>
		<link>http://ralston360view.com/2006/03/06/pew-research-center-the-strength-of-internet-ties/</link>
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	<item>
		<title>KCRW and the Growing Reach of Podcasting</title>
		<description><![CDATA[I’m in the Burbank airport. Just turned in my rental car where I was listening to KCRW - a very sharp NPR station out of Santa Monica that gets Podcasting.
I first saw KCRW on iTunes and became aware that they are heavily into Podcasting and have been successful in getting sponsors for their essentially repurposed [...]]]></description>
		<link>http://ralston360view.com/2006/03/05/kcrw-and-the-growing-reach-of-podcasting/</link>
			</item>
	<item>
		<title>Best Blogs Ever&#8230;. Number Two (Cool Hunting)</title>
		<description><![CDATA[Here is another great, smart, consistent Blog.
I have been reading Cool Hunting for a while. It is a constant source of the latest take on art and culture, even stuff to buy. I find it one of the most exciting Blogs….. it stimulates and entertains. It is where I found my chocolate thongs.
Here are some [...]]]></description>
		<link>http://ralston360view.com/2006/03/04/best-blogs-ever-number-two-cool-hunting/</link>
			</item>
	<item>
		<title>Ten Grand&#8230; Thank You John Scott</title>
		<description><![CDATA[John Scott of Internet Marketing Blog is on the case of a cabal of Bloggers – the top 100 - keeping the Blogsphere, or what ever it is called, to themselves. While I am but a babe in the woods, he wants to give me $10,000 (or a part of it) to entice me to [...]]]></description>
		<link>http://ralston360view.com/2006/03/02/ten-grand-thank-you-john-scott/</link>
			</item>
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