http://ralston360view.com 360View is a Blog and Podcast designed to provide marketers with a fresh perspective on keeping up with the supersonic changes that are happening in the world of marketing. Fri, 19 Sep 2008 05:30:21 +0000 http://wordpress.org/?v=2.0.1 en ©Peter Levitan 2003-2006 andy@ralston360.com (Peter Levitan) andy@ralston360.com Marketing 1 Marketing, Advertising, Branding, Television, Television Advertising, Commercials, Interactive, Digital, New Marketing, Advertising Agency, Marketer, Media, Internet, Health care marketing, Casino marketing, Financial marketing, Gaming, TiVo, Blog, Podcasting, Podcast, Viral Marketing, Experiential Marketing, Branded Entertainment, Search Marketing, Long Form Content, Mobile Marketing, Event Marketing, Guerilla Marketing, Integrated Marketing, Return on Investment, ROI, Advertising Age, Ad Age, Adrants, Adweek, Micro Persuasion, Digital Video Recorders, Video on Demand, Interactive Television, San Francisco, California, Oregon, Bend Oregon, Portland Oregon, Peter Levitan 360View is a Blog and Podcast designed to provide marketers with a fresh perspective on keeping up with the supersonic changes that are happening in the world of marketing. Peter Levitan Peter Levitan andy@ralston360.com No no http://ralston360view.com/itunes_sm.jpg http://ralston360view.com 144 144 http://ralston360view.com/2008/09/18/dreary-life/ http://ralston360view.com/2008/09/18/dreary-life/#comments Fri, 19 Sep 2008 05:29:32 +0000 Peter Advertising http://ralston360view.com/2008/09/18/dreary-life/ http://ralston360view.com/2008/09/18/dreary-life/feed/ http://ralston360view.com/2008/08/06/no-more-favors-no-more-recession-freakout/ http://ralston360view.com/2008/08/06/no-more-favors-no-more-recession-freakout/#comments Wed, 06 Aug 2008 17:03:02 +0000 Peter Advertising http://ralston360view.com/2008/08/06/no-more-favors-no-more-recession-freakout/ http://ralston360view.com/2008/08/06/no-more-favors-no-more-recession-freakout/feed/ http://ralston360view.com/2008/03/10/do-me-a-big-favor/ http://ralston360view.com/2008/03/10/do-me-a-big-favor/#comments Tue, 11 Mar 2008 03:49:11 +0000 Peter Advertising http://ralston360view.com/2008/03/10/do-me-a-big-favor/ http://ralston360view.com/2008/03/10/do-me-a-big-favor/feed/ http://ralston360view.com/2008/02/06/free-seth-godin-book-purple-cow/ http://ralston360view.com/2008/02/06/free-seth-godin-book-purple-cow/#comments Wed, 06 Feb 2008 16:43:33 +0000 Peter Advertising http://ralston360view.com/2008/02/06/free-seth-godin-book-purple-cow/ http://ralston360view.com/2008/02/06/free-seth-godin-book-purple-cow/feed/ http://ralston360view.com/2008/01/27/next/ http://ralston360view.com/2008/01/27/next/#comments Sun, 27 Jan 2008 16:23:22 +0000 Peter Advertising http://ralston360view.com/2008/01/27/next/ http://ralston360view.com/2008/01/27/next/feed/ http://ralston360view.com/2007/08/06/writing-about-not-writing/ http://ralston360view.com/2007/08/06/writing-about-not-writing/#comments Tue, 07 Aug 2007 00:44:18 +0000 Peter Advertising http://ralston360view.com/2007/08/06/writing-about-not-writing/ http://ralston360view.com/2007/08/06/writing-about-not-writing/feed/ http://ralston360view.com/2007/03/20/i-love-this-article-the-web-2o-bubble/ http://ralston360view.com/2007/03/20/i-love-this-article-the-web-2o-bubble/#comments Wed, 21 Mar 2007 02:09:46 +0000 Peter Advertising http://ralston360view.com/2007/03/20/i-love-this-article-the-web-2o-bubble/ http://ralston360view.com/2007/03/20/i-love-this-article-the-web-2o-bubble/feed/ http://ralston360view.com/2007/03/06/not-dead-yet/ http://ralston360view.com/2007/03/06/not-dead-yet/#comments Wed, 07 Mar 2007 00:06:03 +0000 Peter Advertising http://ralston360view.com/2007/03/06/not-dead-yet/ http://ralston360view.com/2007/03/06/not-dead-yet/feed/ http://ralston360view.com/2007/01/31/yikes/ http://ralston360view.com/2007/01/31/yikes/#comments Wed, 31 Jan 2007 17:26:37 +0000 Peter Advertising http://ralston360view.com/2007/01/31/yikes/ http://ralston360view.com/2007/01/31/yikes/feed/ http://ralston360view.com/2006/11/22/360view-035-the-state-of-the-internet-care-of-mary-meeker-and-morgan-stanley/ http://ralston360view.com/2006/11/22/360view-035-the-state-of-the-internet-care-of-mary-meeker-and-morgan-stanley/#comments Wed, 22 Nov 2006 19:10:53 +0000 Peter Advertising Trends 360View Podcast http://ralston360view.com/2006/11/22/360view-035-the-state-of-the-internet-care-of-mary-meeker-and-morgan-stanley/ http://ralston360view.com/2006/11/22/360view-035-the-state-of-the-internet-care-of-mary-meeker-and-morgan-stanley/feed/ 15:54 I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standard’s Internet Summit conference in 2000. It was a ... I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standard’s Internet Summit conference in 2000. It was a mega conference held in the heat of the Internet hot-air balloon. Mary got it then and gets it now. Here is a link to a presentation she recently made at the Web 2.0 conference.Download Standard Podcast web 2.0, internet, morgan stanley, trends Peter Levitan no No http://ralston360view.com/2006/11/17/360view-034-business-ethics-and-good-manners/ http://ralston360view.com/2006/11/17/360view-034-business-ethics-and-good-manners/#comments Fri, 17 Nov 2006 19:08:47 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/11/17/360view-034-business-ethics-and-good-manners/ http://ralston360view.com/2006/11/17/360view-034-business-ethics-and-good-manners/feed/ 14:16 Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or ... Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically don’t think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behavior. Even mine.Download Standard Podcast business, ethics, rant, manners, standard, policy, behavior, lame Peter Levitan yes No http://ralston360view.com/2006/11/07/my-podcasts/ http://ralston360view.com/2006/11/07/my-podcasts/#comments Wed, 08 Nov 2006 01:09:58 +0000 Peter Advertising http://ralston360view.com/2006/11/07/my-podcasts/ http://ralston360view.com/2006/11/07/my-podcasts/feed/ http://ralston360view.com/2006/11/07/everything-you-ever-wanted-to-read-about-marketing-in-one-place/ http://ralston360view.com/2006/11/07/everything-you-ever-wanted-to-read-about-marketing-in-one-place/#comments Tue, 07 Nov 2006 16:10:34 +0000 Peter Advertising Marketing Finds http://ralston360view.com/2006/11/07/everything-you-ever-wanted-to-read-about-marketing-in-one-place/ http://ralston360view.com/2006/11/07/everything-you-ever-wanted-to-read-about-marketing-in-one-place/feed/ http://ralston360view.com/2006/11/05/guess-the-logo/ http://ralston360view.com/2006/11/05/guess-the-logo/#comments Sun, 05 Nov 2006 23:53:00 +0000 Peter Marketing Finds http://ralston360view.com/2006/11/05/guess-the-logo/ http://ralston360view.com/2006/11/05/guess-the-logo/feed/ http://ralston360view.com/2006/11/04/firefox-spell-check/ http://ralston360view.com/2006/11/04/firefox-spell-check/#comments Sat, 04 Nov 2006 10:42:37 +0000 Peter Advertising http://ralston360view.com/2006/11/04/firefox-spell-check/ http://ralston360view.com/2006/11/04/firefox-spell-check/feed/ http://ralston360view.com/2006/11/01/online-health-search-pew-internet-study/ http://ralston360view.com/2006/11/01/online-health-search-pew-internet-study/#comments Wed, 01 Nov 2006 16:22:38 +0000 Peter Marketing Trends Finds http://ralston360view.com/2006/11/02/online-health-search-pew-internet-study/ http://ralston360view.com/2006/11/01/online-health-search-pew-internet-study/feed/ http://ralston360view.com/2006/10/26/crayon-a-new-marketing-company-trying-to-sound-cool/ http://ralston360view.com/2006/10/26/crayon-a-new-marketing-company-trying-to-sound-cool/#comments Thu, 26 Oct 2006 22:23:45 +0000 Peter Advertising Marketing Trends http://ralston360view.com/2006/10/26/crayon-a-new-marketing-company-trying-to-sound-cool/ http://ralston360view.com/2006/10/26/crayon-a-new-marketing-company-trying-to-sound-cool/feed/ http://ralston360view.com/2006/10/25/360view-033-part-two-podcasting-with-michael-geoghagan-wine-and-disneyland/ http://ralston360view.com/2006/10/25/360view-033-part-two-podcasting-with-michael-geoghagan-wine-and-disneyland/#comments Wed, 25 Oct 2006 16:03:25 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/10/25/360view-033-part-two-podcasting-with-michael-geoghagan-wine-and-disneyland/ http://ralston360view.com/2006/10/25/360view-033-part-two-podcasting-with-michael-geoghagan-wine-and-disneyland/feed/ 13:55 Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael's brain as we discuss the degree ... Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael's brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. You can read more about Michael, his Podcasts and best selling book in the previous post. Here are the links to Michael’s websites : Willnick Productions: http://willnick.com/ Reel Reviews: http://reelreviewsradio.com/ The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast Grape Radio: http://graperadio.com/ Podcast Solutions: http://www.podcastsolutions.com/Download Standard Podcast Advertising, 360View Podcast Peter Levitan no No http://ralston360view.com/2006/10/19/360view-032-podcasting-with-michael-geoghagan-wine-and-disneyland/ http://ralston360view.com/2006/10/19/360view-032-podcasting-with-michael-geoghagan-wine-and-disneyland/#comments Thu, 19 Oct 2006 18:31:19 +0000 Peter Marketing Podcasting 360View Podcast http://ralston360view.com/2006/10/19/360view-032-podcasting-with-michael-geoghagan-wine-and-disneyland/ http://ralston360view.com/2006/10/19/360view-032-podcasting-with-michael-geoghagan-wine-and-disneyland/feed/ 15:01 Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him ... Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. If that wasn’t enough, his book “Podcast Solutions” is now in its third printing and is featured in all Apple retail stores and on Amazon. This is part one of a ranging interview with Michael and his views on Podcasting. Here are the links to Michael’s websites: Willnick Productions: http://willnick.com/ Reel Reviews: http://reelreviewsradio.com/ The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast Grape Radio: http://graperadio.com/ Podcast Solutions: http://www.podcastsolutions.com/Download Standard Podcast advertising, marketing, podcasting, branding, disneyland, wine, wine radio, Peter Levitan no No http://ralston360view.com/2006/10/06/360view-031-part-two-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/ http://ralston360view.com/2006/10/06/360view-031-part-two-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/#comments Fri, 06 Oct 2006 20:00:43 +0000 Peter Advertising Trends 360View Podcast http://ralston360view.com/2006/10/06/360view-031-part-two-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/ http://ralston360view.com/2006/10/06/360view-031-part-two-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/feed/ 22:45 Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just ... Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio.Download Standard Podcast Marketing, Advertising, Branding, Television, Television Advertising, Commercials, Interactive, Digital, New Marketing, Advertising Agency, Marketer, Media, Internet, Health care marketing, Casino marketing, Financial marketing, Gaming, TiVo, Blog, Podcasting, Podcast, Viral Marketing, Experiential Marketing, Branded Entertainment, Search Marketing, Long Form Content, Mobile Marketing, Event Marketing, Guerilla Marketing, Integrated Marketing, Return on Investment, ROI, Advertising Age, Ad Age, Adrants, Adweek, Micro Persuasion, Digital Video Recorders, Video on Demand, Interactive Television, San Francisco, California, Oregon, Bend Oregon, Portland Oregon, Peter Levitan Peter Levitan no No http://ralston360view.com/2006/10/04/i-am-google/ http://ralston360view.com/2006/10/04/i-am-google/#comments Wed, 04 Oct 2006 15:50:19 +0000 Peter Marketing Finds http://ralston360view.com/2006/10/04/i-am-google/ http://ralston360view.com/2006/10/04/i-am-google/feed/ http://ralston360view.com/2006/10/01/360view-030-the-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/ http://ralston360view.com/2006/10/01/360view-030-the-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/#comments Sun, 01 Oct 2006 22:44:14 +0000 Peter Advertising Trends 360View Podcast http://ralston360view.com/2006/10/01/360view-030-the-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/ http://ralston360view.com/2006/10/01/360view-030-the-jeff-jarvis-buzzmachine-and-the-future-of-media-interview/feed/ 24:18 Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I ... Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associate publisher, Entertainment Weekly where he was founding editor and was still the influential “Couch Potato” TV critic for TV Guide. We worked together at Advance.net, the Internet division of Advance Publications, where he held the position of creative director and I was the president of new Jersey Online where we ushered in the world of online newspapers. Jeff is one of the rare people that combines something important to say with the verbal ability to say it. Most people have one, but not both. These days Jeff travels the world delivering the gospel to The Guardian (London), The New York Times’ About.com and is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. These are now my two favorite interviews. I hope that you enjoy listening to part one as much as I enjoyed the conversation.Download Standard Podcast marketing, advertising, jarvis, buzzmachine, newspapers, media Peter Levitan no No http://ralston360view.com/2006/09/25/360view-029-wine-marketing-with-michael-honig-part-ii/ http://ralston360view.com/2006/09/25/360view-029-wine-marketing-with-michael-honig-part-ii/#comments Mon, 25 Sep 2006 13:28:11 +0000 Peter Advertising Food Marketing 360View Podcast http://ralston360view.com/2006/09/25/360view-029-wine-marketing-with-michael-honig-part-ii/ http://ralston360view.com/2006/09/25/360view-029-wine-marketing-with-michael-honig-part-ii/feed/ 16:21 Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. -- ... Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. -- the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes.Download Standard Podcast marketing, advertising, wine, winery Peter Levitan no No http://ralston360view.com/2006/09/22/new-nike-store/ http://ralston360view.com/2006/09/22/new-nike-store/#comments Fri, 22 Sep 2006 14:26:57 +0000 Peter DIY Marketing Finds http://ralston360view.com/2006/09/22/new-nike-store/ http://ralston360view.com/2006/09/22/new-nike-store/feed/ http://ralston360view.com/2006/09/21/dell-sucks/ http://ralston360view.com/2006/09/21/dell-sucks/#comments Thu, 21 Sep 2006 14:06:26 +0000 Peter Advertising Blog Watch Marketing http://ralston360view.com/2006/09/21/dell-sucks/ http://ralston360view.com/2006/09/21/dell-sucks/feed/ http://ralston360view.com/2006/09/20/chrysler-image-advertising-and-failure/ http://ralston360view.com/2006/09/20/chrysler-image-advertising-and-failure/#comments Wed, 20 Sep 2006 14:30:11 +0000 Peter Advertising Marketing http://ralston360view.com/2006/09/20/chrysler-image-advertising-and-failure/ http://ralston360view.com/2006/09/20/chrysler-image-advertising-and-failure/feed/ http://ralston360view.com/2006/09/19/360view-028-wine-marketing-with-michael-honig/ http://ralston360view.com/2006/09/19/360view-028-wine-marketing-with-michael-honig/#comments Tue, 19 Sep 2006 21:45:03 +0000 Peter Advertising Food Marketing Finds 360View Podcast http://ralston360view.com/2006/09/19/360view-028-wine-marketing-with-michael-honig/ http://ralston360view.com/2006/09/19/360view-028-wine-marketing-with-michael-honig/feed/ 19:37 A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist ... A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to assist the world’s leading wine region to maintain its leadership position. While working on this program, I met Michael Honig of Honig Vinyard and Winery one of Napa Valley’s most successful Cabernet Sauvignon and Sauvignon Blanc makers. Michael has a unique vision and a human rather than overly corporate approach to the marketing of his wines. I thought that Michael's thoughts on the business of wine and wine marketing would make for an entertaining show. Here is part one of a two part interview. By the way, since personal recommendation is a major influencer of wines purchases, I highly recommend Honig's Rutherford Sauvignon Blanc. Download Standard Podcast wine, marketing, advertising, interview, food Peter Levitan no No http://ralston360view.com/2006/09/18/who-listens-to-radio/ http://ralston360view.com/2006/09/18/who-listens-to-radio/#comments Tue, 19 Sep 2006 00:39:32 +0000 Peter Advertising Trends Satellite Radio http://ralston360view.com/2006/09/18/who-listens-to-radio/ http://ralston360view.com/2006/09/18/who-listens-to-radio/feed/ http://ralston360view.com/2006/09/18/bitching-about-pitching/ http://ralston360view.com/2006/09/18/bitching-about-pitching/#comments Mon, 18 Sep 2006 16:36:11 +0000 Peter Advertising Marketing http://ralston360view.com/2006/09/18/bitching-about-pitching/ http://ralston360view.com/2006/09/18/bitching-about-pitching/feed/ http://ralston360view.com/2006/09/16/chills-from-the-past/ http://ralston360view.com/2006/09/16/chills-from-the-past/#comments Sat, 16 Sep 2006 18:46:35 +0000 Peter Blog Watch DIY Finds http://ralston360view.com/2006/09/16/chills-from-the-past/ http://ralston360view.com/2006/09/16/chills-from-the-past/feed/ http://ralston360view.com/2006/09/14/microsoft%e2%80%99s-live-vs-yahoo-vs-google-vs-ask/ http://ralston360view.com/2006/09/14/microsoft%e2%80%99s-live-vs-yahoo-vs-google-vs-ask/#comments Fri, 15 Sep 2006 01:30:26 +0000 Peter Trends Finds http://ralston360view.com/2006/09/14/microsoft%e2%80%99s-live-vs-yahoo-vs-google-vs-ask/ http://ralston360view.com/2006/09/14/microsoft%e2%80%99s-live-vs-yahoo-vs-google-vs-ask/feed/ http://ralston360view.com/2006/09/14/asleep-at-the-podcast-switch/ http://ralston360view.com/2006/09/14/asleep-at-the-podcast-switch/#comments Thu, 14 Sep 2006 23:33:18 +0000 Peter Marketing Podcasting http://ralston360view.com/2006/09/14/asleep-at-the-podcast-switch/ http://ralston360view.com/2006/09/14/asleep-at-the-podcast-switch/feed/ http://ralston360view.com/2006/09/13/lonelygirl15-youtube-creative-artists-fame-and-boredom/ http://ralston360view.com/2006/09/13/lonelygirl15-youtube-creative-artists-fame-and-boredom/#comments Wed, 13 Sep 2006 14:28:54 +0000 Peter Advertising http://ralston360view.com/2006/09/13/lonelygirl15-youtube-creative-artists-fame-and-boredom/ http://ralston360view.com/2006/09/13/lonelygirl15-youtube-creative-artists-fame-and-boredom/feed/ http://ralston360view.com/2006/09/11/good-stuff-threadless/ http://ralston360view.com/2006/09/11/good-stuff-threadless/#comments Mon, 11 Sep 2006 14:13:17 +0000 Peter DIY Marketing Trends Finds http://ralston360view.com/2006/09/11/good-stuff-threadless/ http://ralston360view.com/2006/09/11/good-stuff-threadless/feed/ http://ralston360view.com/2006/09/09/tokyo-smokers-style/ http://ralston360view.com/2006/09/09/tokyo-smokers-style/#comments Sat, 09 Sep 2006 09:13:41 +0000 Peter Finds http://ralston360view.com/2006/09/08/tokyo-smokers-style/ http://ralston360view.com/2006/09/09/tokyo-smokers-style/feed/ http://ralston360view.com/2006/09/08/good-stuff-trends-in-japan/ http://ralston360view.com/2006/09/08/good-stuff-trends-in-japan/#comments Fri, 08 Sep 2006 16:42:53 +0000 Peter Trends Finds http://ralston360view.com/2006/09/08/good-stuff-trends-in-japan/ http://ralston360view.com/2006/09/08/good-stuff-trends-in-japan/feed/ http://ralston360view.com/2006/09/06/good-stuff-adliterate/ http://ralston360view.com/2006/09/06/good-stuff-adliterate/#comments Thu, 07 Sep 2006 03:03:38 +0000 Peter Advertising Blog Watch Finds http://ralston360view.com/2006/09/04/good-stuff-adliterate/ http://ralston360view.com/2006/09/06/good-stuff-adliterate/feed/ http://ralston360view.com/2006/09/05/good-stuff-marktd/ http://ralston360view.com/2006/09/05/good-stuff-marktd/#comments Wed, 06 Sep 2006 01:30:22 +0000 Peter Marketing Trends Finds http://ralston360view.com/2006/09/04/good-stuff-marktd/ http://ralston360view.com/2006/09/05/good-stuff-marktd/feed/ http://ralston360view.com/2006/09/05/bravo-cbs-911-doc-to-run-with-the-word-%e2%80%9cshit%e2%80%9d-and-no-ads/ http://ralston360view.com/2006/09/05/bravo-cbs-911-doc-to-run-with-the-word-%e2%80%9cshit%e2%80%9d-and-no-ads/#comments Tue, 05 Sep 2006 14:26:36 +0000 Peter Finds http://ralston360view.com/2006/09/05/bravo-cbs-911-doc-to-run-with-the-word-%e2%80%9cshit%e2%80%9d-and-no-ads/ http://ralston360view.com/2006/09/05/bravo-cbs-911-doc-to-run-with-the-word-%e2%80%9cshit%e2%80%9d-and-no-ads/feed/ http://ralston360view.com/2006/09/04/good-stuff-pew-internet/ http://ralston360view.com/2006/09/04/good-stuff-pew-internet/#comments Tue, 05 Sep 2006 01:13:37 +0000 Peter Blog Watch Marketing Finds http://ralston360view.com/2006/09/04/good-stuff-pew-internet/ http://ralston360view.com/2006/09/04/good-stuff-pew-internet/feed/ http://ralston360view.com/2006/08/30/chief-marketing-officer-positions-available/ http://ralston360view.com/2006/08/30/chief-marketing-officer-positions-available/#comments Wed, 30 Aug 2006 15:42:09 +0000 Peter Marketing Trends http://ralston360view.com/2006/08/30/chief-marketing-officer-positions-available/ http://ralston360view.com/2006/08/30/chief-marketing-officer-positions-available/feed/ http://ralston360view.com/2006/08/27/creative-and-contagious-marketing-uh-maybe/ http://ralston360view.com/2006/08/27/creative-and-contagious-marketing-uh-maybe/#comments Sun, 27 Aug 2006 09:48:49 +0000 Peter Advertising Marketing Trends http://ralston360view.com/2006/08/27/creative-and-contagious-marketing-uh-maybe/ http://ralston360view.com/2006/08/27/creative-and-contagious-marketing-uh-maybe/feed/ http://ralston360view.com/2006/08/26/advice-from-a-fan/ http://ralston360view.com/2006/08/26/advice-from-a-fan/#comments Sat, 26 Aug 2006 09:19:01 +0000 Peter Blog Watch Marketing http://ralston360view.com/2006/08/25/advice-from-a-fan/ http://ralston360view.com/2006/08/26/advice-from-a-fan/feed/ http://ralston360view.com/2006/08/25/googles-music-trends/ http://ralston360view.com/2006/08/25/googles-music-trends/#comments Fri, 25 Aug 2006 09:45:15 +0000 Peter Marketing Finds http://ralston360view.com/2006/08/25/googles-music-trends/ http://ralston360view.com/2006/08/25/googles-music-trends/feed/ http://ralston360view.com/2006/08/24/zach-braff-scores-every-day/ http://ralston360view.com/2006/08/24/zach-braff-scores-every-day/#comments Thu, 24 Aug 2006 11:37:45 +0000 Peter Blog Watch Marketing Finds http://ralston360view.com/2006/08/22/zach-braff-scores-every-day/ http://ralston360view.com/2006/08/24/zach-braff-scores-every-day/feed/ http://ralston360view.com/2006/08/23/outdoor-advertising-is-booming/ http://ralston360view.com/2006/08/23/outdoor-advertising-is-booming/#comments Wed, 23 Aug 2006 11:23:59 +0000 Peter Advertising Marketing http://ralston360view.com/2006/08/22/outdoor-advertising-is-booming/ http://ralston360view.com/2006/08/23/outdoor-advertising-is-booming/feed/ http://ralston360view.com/2006/08/22/is-google-a-failure/ http://ralston360view.com/2006/08/22/is-google-a-failure/#comments Tue, 22 Aug 2006 21:03:56 +0000 Peter Marketing Trends Finds http://ralston360view.com/2006/08/22/is-google-a-failure/ http://ralston360view.com/2006/08/22/is-google-a-failure/feed/ http://ralston360view.com/2006/08/18/360view-027-ian-beavis-of-kia-on-automobile-marketing-part-two/ http://ralston360view.com/2006/08/18/360view-027-ian-beavis-of-kia-on-automobile-marketing-part-two/#comments Fri, 18 Aug 2006 15:50:45 +0000 andy Advertising Marketing 360View Podcast http://ralston360view.com/2006/08/20/360view-027-ian-beavis-of-kia-on-automobile-marketing-part-two/ http://ralston360view.com/2006/08/18/360view-027-ian-beavis-of-kia-on-automobile-marketing-part-two/feed/ 12:34 In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current ... In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, Hummer, Volkswagen, Mini and the latest from Daimler-Chrysler – “Ask Dr. Z”. In the second half we also discuss the Kia positioning of value and fun and how Kia strives to deliver surprise and delight to go well beyond brand perceptions. We’ll be looking forward to more of this with the marketing behind Kia’s soon to be launched Rondo mini-van.Download Standard Podcast Advertising, Marketing, 360View Podcast Peter Levitan no No http://ralston360view.com/2006/08/16/google-alerts/ http://ralston360view.com/2006/08/16/google-alerts/#comments Wed, 16 Aug 2006 15:04:55 +0000 Peter Blog Watch Marketing Finds http://ralston360view.com/2006/08/16/google-alerts/ http://ralston360view.com/2006/08/16/google-alerts/feed/ http://ralston360view.com/2006/08/15/mobile-marketing-white-paper/ http://ralston360view.com/2006/08/15/mobile-marketing-white-paper/#comments Tue, 15 Aug 2006 12:11:44 +0000 Peter Advertising Marketing Trends http://ralston360view.com/2006/08/15/mobile-marketing-white-paper/ http://ralston360view.com/2006/08/15/mobile-marketing-white-paper/feed/ http://ralston360view.com/2006/08/13/360view-026-ian-beavis-of-kia-on-automobile-marketing-part-one/ http://ralston360view.com/2006/08/13/360view-026-ian-beavis-of-kia-on-automobile-marketing-part-one/#comments Sun, 13 Aug 2006 15:12:30 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/08/13/360view-026-ian-beavis-of-kia-on-automobile-marketing-part-one/ http://ralston360view.com/2006/08/13/360view-026-ian-beavis-of-kia-on-automobile-marketing-part-one/feed/ 12:24 Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising ... Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campaign “See what happens.” “See what happens” was a cliff hanger TV spot that included a drive-to-web component that resulted in 11 million visits to the website within the six hours following the ad’s debut. It’s great when the client has this kind of knowledge about how to use the web and the energy to go beyond simply feeling good that he dropped a million on a back-slapping Super Bowl ad. In my interview, Ian discusses “See what happens” along with his views on a holistic and ROI approach to marketing, the use of TV as a video asset and how important it is to think RETAIL. This is part one. We’ll put up part two next week.Download Standard Podcast Advertising, Marketing, 360View Podcast Peter Levitan no No http://ralston360view.com/2006/08/09/only-37-of-advertising-is-wasted/ http://ralston360view.com/2006/08/09/only-37-of-advertising-is-wasted/#comments Wed, 09 Aug 2006 21:42:03 +0000 Peter Advertising Finds http://ralston360view.com/2006/08/09/only-37-of-advertising-is-wasted/ http://ralston360view.com/2006/08/09/only-37-of-advertising-is-wasted/feed/ http://ralston360view.com/2006/08/07/360view-025-advertising-guru-two/ http://ralston360view.com/2006/08/07/360view-025-advertising-guru-two/#comments Tue, 08 Aug 2006 04:00:19 +0000 Peter Advertising Trends 360View Podcast http://ralston360view.com/2006/08/07/360view-025-advertising-guru-two/ http://ralston360view.com/2006/08/07/360view-025-advertising-guru-two/feed/ 15:27 This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising ... This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques to use. Wait a minute, that’s us! We also get some quick takes on his views on mobile marketing, video on demand and social media like MySpace. Dig in. I reference my white paper on mobile marketing in the Podcast. Here it is. Download Standard Podcast Marketing, Advertising, Branding, Television, Television Advertising, Commercials, Interactive, Digital, New Marketing, Advertising Agency, Marketer, Media, Internet, Health care marketing, Casino marketing, Financial marketing, Gaming, TiVo, Blog, Podcasting, Podcast, Viral Marketing, Experiential Marketing, Branded Entertainment, Search Marketing, Long Form Content, Mobile Marketing, Event Marketing, Guerilla Marketing, Integrated Marketing, Return on Investment, ROI, Advertising Age, Ad Age, Adrants, Adweek, Micro Persuasion, Digital Video Recorders, Video on Demand, Interactive Television, San Francisco, California, Oregon, Bend Oregon, Portland Oregon, Peter Levitan Peter Levitan no No http://ralston360view.com/2006/08/07/so-much-bullshit/ http://ralston360view.com/2006/08/07/so-much-bullshit/#comments Mon, 07 Aug 2006 22:20:34 +0000 Peter Blog Watch Finds http://ralston360view.com/2006/08/07/so-much-bullshit/ http://ralston360view.com/2006/08/07/so-much-bullshit/feed/ http://ralston360view.com/2006/08/06/lsd-sprite-and-billy-graham/ http://ralston360view.com/2006/08/06/lsd-sprite-and-billy-graham/#comments Sun, 06 Aug 2006 19:06:36 +0000 Peter Marketing Trends http://ralston360view.com/2006/08/06/lsd-sprite-and-billy-graham/ http://ralston360view.com/2006/08/06/lsd-sprite-and-billy-graham/feed/ http://ralston360view.com/2006/08/05/republican-marketing-at-its-best/ http://ralston360view.com/2006/08/05/republican-marketing-at-its-best/#comments Sat, 05 Aug 2006 18:45:33 +0000 Peter Advertising Marketing http://ralston360view.com/2006/08/05/republican-marketing-at-its-best/ http://ralston360view.com/2006/08/05/republican-marketing-at-its-best/feed/ http://ralston360view.com/2006/08/04/its-retail-stupid/ http://ralston360view.com/2006/08/04/its-retail-stupid/#comments Fri, 04 Aug 2006 15:20:23 +0000 Peter Advertising Marketing http://ralston360view.com/2006/08/04/its-retail-stupid/ http://ralston360view.com/2006/08/04/its-retail-stupid/feed/ http://ralston360view.com/2006/08/03/360view-24-advertising-guru-speaks/ http://ralston360view.com/2006/08/03/360view-24-advertising-guru-speaks/#comments Thu, 03 Aug 2006 17:01:12 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/08/03/360view-24-advertising-guru-speaks/ http://ralston360view.com/2006/08/03/360view-24-advertising-guru-speaks/feed/ 00:01:01 This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year ... This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi & Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. But, when Saatchi bought the company in the mid-80's it had a blue-chip client list that included: Sara Lee, HP, Toyota, P&G, Nabisco and General Mills to just name a few. Michael is one of those advertising guru go-to-guys and was recently interviewed by Maria Bartiromo on CNBC about Nielsen’s announcement that will be rating commercials in addition to TV shows. A good idea that is still very much in its infancy. Believe me, Michael has some views on this. Michael and I also discuss his concept of consumer “engagement” – a holier grail than simply delivering a standard informative advertising message and how creating this engagement might be measured. We also discuss the importance of consumer insights to getting the right resonating message out there. This is Part One. Part two will go out into the universe next week. On a Ralston360 note, our Podcasting360 all-video site has been viewed over 1,500 times in the past two days. :) Download Standard Podcast Marketing, Advertising, Branding, Television, Television Advertising, Commercials, Interactive, Digital, New Marketing, Advertising Agency, Marketer, Media, Internet, Health care marketing, Casino marketing, Financial marketing, Gaming, TiVo, Blog, Podcasting, Podcast, Viral Marketing, Experiential Marketing, Branded Entertainment, Search Marketing, Long Form Content, Mobile Marketing, Event Marketing, Guerilla Marketing, Integrated Marketing, Return on Investment, ROI, Advertising Age, Ad Age, Adrants, Adweek, Micro Persuasion, Digital Video Recorders, Video on Demand, Interactive Television, San Francisco, California, Oregon, Bend Oregon, Portland Oregon, Peter Levitan Peter Levitan no No http://ralston360view.com/2006/08/02/youtube-volkswagen-and-sony/ http://ralston360view.com/2006/08/02/youtube-volkswagen-and-sony/#comments Thu, 03 Aug 2006 00:21:34 +0000 Peter Advertising Blog Watch http://ralston360view.com/2006/08/02/youtube-volkswagen-and-sony/ http://ralston360view.com/2006/08/02/youtube-volkswagen-and-sony/feed/ http://ralston360view.com/2006/07/31/promotion-works-for-podcasting360/ http://ralston360view.com/2006/07/31/promotion-works-for-podcasting360/#comments Mon, 31 Jul 2006 21:55:25 +0000 Peter Marketing Podcasting http://ralston360view.com/2006/07/31/promotion-works-for-podcasting360/ http://ralston360view.com/2006/07/31/promotion-works-for-podcasting360/feed/ http://ralston360view.com/2006/07/28/360view-023-acuvue-rga-and-podcasting-an-interview/ http://ralston360view.com/2006/07/28/360view-023-acuvue-rga-and-podcasting-an-interview/#comments Fri, 28 Jul 2006 16:38:37 +0000 Peter Advertising Marketing Podcasting 360View Podcast http://ralston360view.com/2006/07/28/360view-023-acuvue-rga-and-podcasting-an-interview/ http://ralston360view.com/2006/07/28/360view-023-acuvue-rga-and-podcasting-an-interview/feed/ 12:47 This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, ... This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast “Heather & Jonelle” was conducted by our Business Development Director Laura Wegner. Ah, allow me to repeat myself. Guess what folks. Podcasting works for Fortune 500 companies. And, ladies and gentlemen, see me speak at this September’s Podcast and Portable Media EXPO in beautiful downtown Ontario, CA. Download Standard Podcast advertising, marketing, podcasting, podcast, johnson & johnson, r/ga, advice, interview Peter Levitan no No http://ralston360view.com/2006/07/25/podcasting-for-marketers/ http://ralston360view.com/2006/07/25/podcasting-for-marketers/#comments Wed, 26 Jul 2006 03:36:29 +0000 Peter Advertising Marketing Podcasting http://ralston360view.com/2006/07/25/podcasting-for-marketers/ http://ralston360view.com/2006/07/25/podcasting-for-marketers/feed/ http://ralston360view.com/2006/07/20/360view-022-whirlpool-and-podcasting-an-interview/ http://ralston360view.com/2006/07/20/360view-022-whirlpool-and-podcasting-an-interview/#comments Fri, 21 Jul 2006 00:27:53 +0000 Peter Marketing Podcasting 360View Podcast http://ralston360view.com/2006/07/20/360view-022-whirlpool-and-podcasting-an-interview/ http://ralston360view.com/2006/07/20/360view-022-whirlpool-and-podcasting-an-interview/feed/ 14:15 Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof ... Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool. Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. This show is part one of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview, as well as next week’s interview with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for ACUVUE’s Podcast "Heather & Jonnel", was conducted by our Business Development Director Laura Wegner. Guess what folks. Podcasting works for Fortune 500 companies.Download Standard Podcast podcasting, podcast, whirlpool, johnson & johnson, marketing, acuvue, family, this american family, marketing, advertising Peter Levitan no No http://ralston360view.com/2006/07/03/360view-021-nokia-and-podcasting/ http://ralston360view.com/2006/07/03/360view-021-nokia-and-podcasting/#comments Mon, 03 Jul 2006 19:36:57 +0000 Peter Hardware Podcasting Trends 360View Podcast http://ralston360view.com/2006/07/03/360view-021-nokia-and-podcasting/ http://ralston360view.com/2006/07/03/360view-021-nokia-and-podcasting/feed/ 14:48 This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San ... This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology. The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride. Download Standard Podcast Nokia, Motorola, Microsoft, Apple, IPod, Podcasting, marketing, advertising Peter Levitan no No http://ralston360view.com/2006/06/26/360view-20-an-interview-with-rob-walch-of-podcast411-part-two/ http://ralston360view.com/2006/06/26/360view-20-an-interview-with-rob-walch-of-podcast411-part-two/#comments Mon, 26 Jun 2006 18:05:16 +0000 Peter Podcasting Trends 360View Podcast http://ralston360view.com/2006/06/26/360view-20-an-interview-with-rob-walch-of-podcast411-part-two/ http://ralston360view.com/2006/06/26/360view-20-an-interview-with-rob-walch-of-podcast411-part-two/feed/ 30:13 Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, ... Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than beer?) and how Podcasting is being used by marketers and politicians (Rob does Podcasts for ex-Senator John Edwards and Governor Bill Richardson.) Don’t forget to go out and grab a copy of Rob’s new book” Tricks of the Podcasting Masters “, which is available at Amazon.Download Standard Podcast podcasting, podcast, podcast411, rob walch, john edwards, democrats, politics, ipod, itunes Peter Levitan no No http://ralston360view.com/2006/06/16/360view-019-an-interview-with-podcast411%e2%80%99s-rob-walch-part-one/ http://ralston360view.com/2006/06/16/360view-019-an-interview-with-podcast411%e2%80%99s-rob-walch-part-one/#comments Fri, 16 Jun 2006 20:54:08 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/06/16/360view-019-an-interview-with-podcast411%e2%80%99s-rob-walch-part-one/ http://ralston360view.com/2006/06/16/360view-019-an-interview-with-podcast411%e2%80%99s-rob-walch-part-one/feed/ 13:23 Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to ... Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show! – Rob interviews a real live Podcaster in a format that can be loosely described as the “Actor’s Studio of Podcasting.” I love Podcast411 and I am really excited to have not one but two shows with Rob to send out into feedland. Show One covers the birth and life of Podcast411 where Rob has interviewed such Podcast luminaries as, Andrew Baron the founder of Rocketboom, Larry Kudlow of Kudlow & Co., Dawn and Drew of the Dawn & Drew Show, Ronald Moore the Executive Producer of Battlestar Gallactica and the media’s Walt Mosberg of the Wall Street Journal. Enuf? No! ..... You might want to purchase your very own copy of Rob's new book, " Tricks of the Podcasting Masters ", which is available at Amazon. Part Two will shift from Podcast411 to a broader discussion of the field of Podcasting.Download Standard Podcast dawn and drew, dawn & drew, dawn, drew, rocketboom, battlestar gallactica, podcast411, advertising, marketing Peter Levitan no No http://ralston360view.com/2006/05/30/360view-018-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-two/ http://ralston360view.com/2006/05/30/360view-018-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-two/#comments Tue, 30 May 2006 16:01:06 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/05/30/360view-018-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-two/ http://ralston360view.com/2006/05/30/360view-018-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-two/feed/ 17:50 We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode ... We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to the much more complex. We also cover the benefits delivered by Time Inc. properties including their ability to deliver solutions that engage audiences across multiple channels and Time Inc.’s “trusted brand” status in a world of “me-media". Other subjects include advertising client’s desire to work with agencys that take a media-neutral perspective and are able to get past the :30 commercial. I am still in Costa Rica, maybe bungee jumping (not!) I’ll be home soon.Download Standard Podcast advertising, marketing, time inc., sports illustrated, sports illustrated bathing suit, people, time, entertainment weekly, fortune, Podcasting, tv, brand, brands, television, video Peter Levitan no No http://ralston360view.com/2006/05/30/360view-017-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-one/ http://ralston360view.com/2006/05/30/360view-017-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-one/#comments Tue, 30 May 2006 15:47:11 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/05/30/360view-017-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-one/ http://ralston360view.com/2006/05/30/360view-017-an-interview-with-time-inc%e2%80%99s-creative-director-lance-mald-part-one/feed/ 16:43 While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time ... While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and Creative Director of agencies including Ten United, Earl Palmer Brown, Campbell Ewald West, Saatchi & Saatchi (where we worked together) and BBDO. His clients have included the launches of TIVO and DirectTV, Northwest Airlines, British Airways, P&G and Burger King. Part One of the two part interview covers a range of subjects including the effect of the unbundling of media from creative services at major agencies (not good), the idea that Time Inc. is a brand that crosses over multiple media not just print and how brands like Sports Illustrated (the Swimsuit Issue) and This Old House are now multi-media brands spanning print, TV and Podcasting. Hope you enjoy. I’ll be raising a cold beer while you listen!Download Standard Podcast advertising, marketing, time inc., sports illustrated, sports illustrated bathing suit, people, time, entertainment weekly, fortune, Podcasting, tv, brand, brands, television, video Peter Levitan no No http://ralston360view.com/2006/05/23/360view-016-adweek%e2%80%99s-cathy-taylor-part-three/ http://ralston360view.com/2006/05/23/360view-016-adweek%e2%80%99s-cathy-taylor-part-three/#comments Tue, 23 May 2006 17:20:32 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/05/23/360view-016-adweek%e2%80%99s-cathy-taylor-part-three/ http://ralston360view.com/2006/05/23/360view-016-adweek%e2%80%99s-cathy-taylor-part-three/feed/ 18:42 I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ... I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK's Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be sharing a two part interview with Lance Mald, Vice President and Creative Director of Time, Inc. Good stuff.Download Standard Podcast advertising, adweek, advertising age, marketing, television, internet, podcasting, mobile, video Peter Levitan no No http://ralston360view.com/2006/05/16/360view-015-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor-part-two/ http://ralston360view.com/2006/05/16/360view-015-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor-part-two/#comments Tue, 16 May 2006 16:41:00 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/05/16/360view-015-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor-part-two/ http://ralston360view.com/2006/05/16/360view-015-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor-part-two/feed/ 14:48 Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the ... Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that many of the “improvements” to the interactive world that we began discussing in the late 1990’s have come to fruition: the growth of broadband penetration, the adoption of wireless technology, more memory and better user interfaces – the holy grails that we have all been waiting for. And then, there is the TIVO effect. In addition, advertisers have been holding their agency’s feet to the fire as recognition of changing media usage habits has hit even mainstream marketing departments. This is a reason that platform “agnostic’ agencies like Taxi and Strawberry Frog have been on a growth tear. Finally, we spend a few minutes discussing the Chevy Tahoe citizen media campaign just in case you thought that this subject hasn’t been talked to death yet. Download Standard Podcast advertising, adweek, adfreak, marketing, chevy, chevy tahoe, citizen marketing, viral, word of mouth, cathy taylor, catherine p. taylor, broadband, wireless, marketing Peter Levitan no No http://ralston360view.com/2006/05/15/apples-new-mac-commercials-and-a-great-book-on-steve-jobs/ http://ralston360view.com/2006/05/15/apples-new-mac-commercials-and-a-great-book-on-steve-jobs/#comments Mon, 15 May 2006 17:57:39 +0000 Peter Advertising Hardware Marketing Finds http://ralston360view.com/2006/05/15/apples-new-mac-commercials-and-a-great-book-on-steve-jobs/ http://ralston360view.com/2006/05/15/apples-new-mac-commercials-and-a-great-book-on-steve-jobs/feed/ http://ralston360view.com/2006/05/11/360view-014-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor/ http://ralston360view.com/2006/05/11/360view-014-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor/#comments Thu, 11 May 2006 17:11:38 +0000 Peter Advertising Marketing Trends 360View Podcast http://ralston360view.com/2006/05/11/360view-014-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor/ http://ralston360view.com/2006/05/11/360view-014-the-state-of-advertising-with-adweek%e2%80%99s-cathy-taylor/feed/ 13:38 This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ... This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am particularly pleased to hear Cathy’s insights at this point in time because it appears that advertising is in one of the more exciting phases. The dominance of the 30 second TV spot is increasingly challenged; online media has hit its stride with the deeper penetration of broadband access; marketers are increasing their online budgets (although while 33% of media consumption of U.S. consumers is online, the medium gets only 5% of total ad spend) and we are seeing new approaches to old advertising models as new players like Google are moving to apply their advertising auction technology to the print and radio markets.Download Standard Podcast adfreak, adweek, cathrine p. taylor, cathy taylor, advertising, ad agency, advertising agency, marketing, interactive marketing, website, google Peter Levitan no No http://ralston360view.com/2006/05/02/360view-013-the-magic-of-hugh-hefner-and-his-playboy-magazine-playmates-bunnies-and-girlfriends/ http://ralston360view.com/2006/05/02/360view-013-the-magic-of-hugh-hefner-and-his-playboy-magazine-playmates-bunnies-and-girlfriends/#comments Tue, 02 May 2006 17:10:00 +0000 Peter Marketing 360View Podcast http://ralston360view.com/2006/05/02/360view-013-the-magic-of-hugh-hefner-and-his-playboy-magazine-playmates-bunnies-and-girlfriends/ http://ralston360view.com/2006/05/02/360view-013-the-magic-of-hugh-hefner-and-his-playboy-magazine-playmates-bunnies-and-girlfriends/feed/ 25:18 The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This week’s Podcast ... The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This week’s Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world's hottest 80 year old man. I’ve brought back my serial entrepreneur friend Robert Hoffer (who has been studying the world of Playmates since he turned 13) to discuss Hef and his amazing dream machine Playboy. Just think, how many marketers, and please do not doubt Hef’s marketing genius, have created such culturally significant icons as: Playboy Magazine (1953) The Bunny Logo Playmates The Centerfold (1955) The Playmate of the Year Bunnies The Playboy Club The Playboy Jazz Festival Playboy’s "Women Of.." (including Enron, Wal-Mart and McDonalds) Playboy Enterprises Playboy.com The Playboy Mansion The Playboy Plane The Robe The Bed The Pipe The Girlfriends Yes, three girlfriends at 80 years old! Another point. Playboy is one of the most revered Brands in high-growth China. Yes, the following is from a 2003 press release, but, you get the idea about the power of Playboy Brand. BEVERLY HILLS, Calif., Jan. 9 /PRNewswire/ -- A recently published Special report on China in the prestigious "Far Eastern Economic Review" (12/19/02) cites the Playboy brand as taking the lead among top consumer marketers in the world's most populous country. The authoritative economics magazine conducted a survey among upscale, urban consumers in China's major cities and discovered that more than half of all respondents had purchased Playboy-branded products. Furthermore, a comparison among best-selling international brands in Those cities showed that Playboy ranked higher with consumers than such other prominent marketers as Alfred Dunhill, Cartier, Louis Vuitton and Christian Dior. "Far Eastern Economic Review" wrote: "While Cartier and Christian Dior Are dominant names in the designer-goods market in other countries in Asia, they are being outpaced by American label Playboy." I don’t have more to say any more. Take a listen. By the way, I have in fact read the Playboy articles! I swear. This Podcast is 25 minutes long.Download Standard Podcast playboy, playboy magazine, hugh hefner, hefner, playmate, playmates, centerfold, centerfolds, bunnies, marketing, advertising, sex, pornography, porn Peter Levitan no No http://ralston360view.com/2006/04/24/360view-012-blogging-is-marketing-an-interview-with-susan-mernit-of-yahoo/ http://ralston360view.com/2006/04/24/360view-012-blogging-is-marketing-an-interview-with-susan-mernit-of-yahoo/#comments Mon, 24 Apr 2006 20:06:52 +0000 Peter Marketing 360View Podcast http://ralston360view.com/2006/04/24/360view-012-blogging-is-marketing-an-interview-with-susan-mernit-of-yahoo/ http://ralston360view.com/2006/04/24/360view-012-blogging-is-marketing-an-interview-with-susan-mernit-of-yahoo/feed/ 33:18 There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer ... There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing oriented Blog to build audience. This ranging interview is with Susan Mernit who has delivered groundbreaking programs for Advance Publications, Netscape, AOL and now Yahoo! Personals. Susan is also well known for her very own Blog aptly named “Susan Mernit’s Blog.” Some of the Blogging tools and websites discussed in this show are: www.feedster.com www.technorati.com www.feedburner.com www.hitwise.com This Podcast is 33 minutes long. By the way, this may be the one of the last of my twenty plus minute shows. I am thinking hard about moving more into Podlets (the sub four-minute Podcast structure that we “invented” on MosaicSF with the Pillow Fight video.) I am interviewing ADWEEK’s Contributing Editor Catherine P. Taylor tomorrow and I may record with podlets in mind. I am hearing that many people simply do not have, ah, long attention spans. I know I don’t unless I am on a car trip, on the plane or working out.Download Standard Podcast Susan Mernit, Podcasting, Blogging, Marketing, Advertising, Podlet, MosaicSF, AOL, Netscape, Yahoo, feedster, technorati, feedburner, hitwise, adweek, advance publications, podcast, Yahoo! Peter Levitan no No http://ralston360view.com/2006/04/14/360view-011-the-photoshoptv-podcast-%e2%80%93-a-photoshop-hit-an-interview-with-kevin-agren/ http://ralston360view.com/2006/04/14/360view-011-the-photoshoptv-podcast-%e2%80%93-a-photoshop-hit-an-interview-with-kevin-agren/#comments Fri, 14 Apr 2006 17:07:48 +0000 Peter Marketing Podcasting 360View Podcast http://ralston360view.com/2006/04/14/360view-011-the-photoshoptv-podcast-%e2%80%93-a-photoshop-hit-an-interview-with-kevin-agren/ http://ralston360view.com/2006/04/14/360view-011-the-photoshoptv-podcast-%e2%80%93-a-photoshop-hit-an-interview-with-kevin-agren/feed/ 29:45 Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is ... Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – right? Huge numbers are projected for the future, uh huh. But are they here today? We are in the hoping and wondering stage of Podcasting. Well, if you listen to Kevin Agren of PhotoshopTV, the answer to the question “has podcasting arrived?” is a resounding…. Yes! This week’s interview highlight’s the incredible success of PhotoshopTV and its audience which topped 1.5 million video downloads in March! In addition to phenomenal audience growth, PhotoshopTV is raking in sponsorship dollars from a range of sponsors including B&H Photo, iStockphoto, Logitech and Epson. I am going to stop talking. My suggestions: take a listen to this Podcast, take a look at PhotoshopTV on iTunes and check out PhotoshopTV’s parent’s MacLive show in New York in early May This Podcast is 30 minutes long.Download Standard Podcast Podcast, Podcasting, Photoshop, PhotoshopTV, Kevin Agren, Apple, MacLive, Marketing, Advertising, Blogging, iTunes, sponsorship Peter Levitan no No http://ralston360view.com/2006/04/13/the-mystery-bank-or-the-best-of-negative-bank-advertising/ http://ralston360view.com/2006/04/13/the-mystery-bank-or-the-best-of-negative-bank-advertising/#comments Thu, 13 Apr 2006 09:01:20 +0000 Peter Advertising Marketing http://ralston360view.com/2006/04/12/the-mystery-bank-or-the-best-of-negative-bank-advertising/ http://ralston360view.com/2006/04/13/the-mystery-bank-or-the-best-of-negative-bank-advertising/feed/ http://ralston360view.com/2006/04/12/another-4-aaaas-conference-another-year-in-advertising/ http://ralston360view.com/2006/04/12/another-4-aaaas-conference-another-year-in-advertising/#comments Wed, 12 Apr 2006 19:24:53 +0000 Peter Advertising http://ralston360view.com/2006/04/12/another-4-aaaas-conference-another-year-in-advertising/ http://ralston360view.com/2006/04/12/another-4-aaaas-conference-another-year-in-advertising/feed/ http://ralston360view.com/2006/04/10/360view-010-search-engine-marketing-an-interview-with-anvil-media%e2%80%99s-kent-lewis/ http://ralston360view.com/2006/04/10/360view-010-search-engine-marketing-an-interview-with-anvil-media%e2%80%99s-kent-lewis/#comments Mon, 10 Apr 2006 18:36:36 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/04/10/360view-010-search-engine-marketing-an-interview-with-anvil-media%e2%80%99s-kent-lewis/ http://ralston360view.com/2006/04/10/360view-010-search-engine-marketing-an-interview-with-anvil-media%e2%80%99s-kent-lewis/feed/ 33:54 Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not ... Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM), I did the first in a series of interviews with leaders in the SEM world. Today’s interview is with Kent Lewis, President of Anvil Media in Portland Oregon. Anvil Media’s search engine marketing clients include Microsoft, Converse, InFocus, Shering Plough and PC World to name a few. We will be coming back to talk with Kent in the future. This interview covers a range of SEM topics including the difference between SEM and SEO (Search Engine Optimization), the elements of a successful SEM program, how can websites be optimized, how to work with a SEM company and the very high ROI of a smart SEM program. Believe me; we have just scratched the surface of this critical and effective marketing tool. A few of the websites discussed in today’s Podcast include: Anvil Media’s great list of resources: http://anvilmediainc.com/search-engine-marketing-resources.html Search Engine Watch: http://searchenginewatch.com/ Marketing Sherpa: http://marketingsherpa.com/ This Podcast is 34 minutes long. Download Standard Podcast SEO, Search Engine Marketing, Search Engine Optimization, Podcasting, Blogging, Blog, Podcast, SEM, search, Anvil Media, Microsoft, Converse, InFocus, PC World, Search Engine Watch, Marketing Sherpa, advertising, web, website, marketing, advertising, ROI Peter Levitan no No http://ralston360view.com/2006/04/04/chevrolet-out-of-their-mind/ http://ralston360view.com/2006/04/04/chevrolet-out-of-their-mind/#comments Wed, 05 Apr 2006 04:39:10 +0000 Peter Advertising Marketing Trends http://ralston360view.com/2006/04/04/chevrolet-out-of-their-mind/ http://ralston360view.com/2006/04/04/chevrolet-out-of-their-mind/feed/ http://ralston360view.com/2006/04/03/360view-009-the-business-development-strategy/ http://ralston360view.com/2006/04/03/360view-009-the-business-development-strategy/#comments Tue, 04 Apr 2006 00:28:21 +0000 Peter Advertising Marketing Podcasting 360View Podcast http://ralston360view.com/2006/04/03/360view-009-the-business-development-strategy/ http://ralston360view.com/2006/04/03/360view-009-the-business-development-strategy/feed/ 20:59 I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so ... I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to Google AdWords to whatever it takes to get someone’s attention - even this Podcast - in a very smart way that drives our brand and makes us look smart. This week’s show is about our MosaicSF program. MosaicSF is a weekly Podcast about San Francisco and its rather interesting inhabitants. We created this show to help us become famous in a new city and to do so in a way that is different and smarter than any other advertising agency. MosaicSF has introduced us to many potential new friends (think WOM marketing), potential clients and the press and we just launched the actual Podcast and website today. I hope that you enjoy this show and that you visit MosaicSF. In this show, I also discuss what I think are 8 things to think about when you wake up in the morning and think about your business. These 8 ideas were originally encapsulated in a white paper called “The Edge” which is just one of many that can be downloaded off our agency website. This version is for folks that would rather hear it than read it. This Podcast runs 30 minutes.Download Standard Podcast Advertising, Marketing, Podcasting, 360View Podcast Peter Levitan no no http://ralston360view.com/2006/03/30/mosaicsf-san-franciscos-podcast/ http://ralston360view.com/2006/03/30/mosaicsf-san-franciscos-podcast/#comments Thu, 30 Mar 2006 17:51:32 +0000 Peter Advertising Marketing Podcasting http://ralston360view.com/2006/03/30/mosaicsf-san-franciscos-podcast/ http://ralston360view.com/2006/03/30/mosaicsf-san-franciscos-podcast/feed/ http://ralston360view.com/2006/03/25/360view-008-the-state-of-email-marketing-an-interview-with-eroi%e2%80%99s-dylan-boyd/ http://ralston360view.com/2006/03/25/360view-008-the-state-of-email-marketing-an-interview-with-eroi%e2%80%99s-dylan-boyd/#comments Sat, 25 Mar 2006 17:30:40 +0000 Peter Advertising Marketing Finds 360View Podcast http://ralston360view.com/2006/03/27/360view-008-the-state-of-email-marketing-an-interview-with-eroi%e2%80%99s-dylan-boyd/ http://ralston360view.com/2006/03/25/360view-008-the-state-of-email-marketing-an-interview-with-eroi%e2%80%99s-dylan-boyd/feed/ 28:34 If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken ... If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block wanted mail, lower open rates and consumer email fatigue. Well, the good news is that email marketing is still going strong and remains a powerful tool to help you acquire new customers and retain existing fans. One just has to do it right. This week’s interview with Dylan Boyd, VP of Sales and Strategy for Portland’s powerhouse email marketing company eRoi, helps us better understand email marketing and what the best practices are. The interview answers some key FAQ’s including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy. In the interview, Dylan points us to a great viral marketing program by Career Builder called Monk E Mail that includes a brilliant use of email. As Dylan points out, this campaign makes you want to send Monk E Mail to all of your friends. That’s the way to do viral folks. If you want to learn more about email, and lets face it who doesn't, head over to eRoi's great list of email marketing resources. This Podcast is 28 minutes.Download Standard Podcast Advertising, Marketing, Finds, 360View Podcast Peter Levitan no no http://ralston360view.com/2006/03/24/web20-and-prayer/ http://ralston360view.com/2006/03/24/web20-and-prayer/#comments Sat, 25 Mar 2006 01:52:05 +0000 Peter Finds http://ralston360view.com/2006/03/24/web20-and-prayer/ http://ralston360view.com/2006/03/24/web20-and-prayer/feed/ http://ralston360view.com/2006/03/24/adweek-google-and-apathy/ http://ralston360view.com/2006/03/24/adweek-google-and-apathy/#comments Fri, 24 Mar 2006 18:21:16 +0000 Peter Advertising Marketing http://ralston360view.com/2006/03/24/adweek-google-and-apathy/ http://ralston360view.com/2006/03/24/adweek-google-and-apathy/feed/ http://ralston360view.com/2006/03/23/35000-podcast-subscribers/ http://ralston360view.com/2006/03/23/35000-podcast-subscribers/#comments Thu, 23 Mar 2006 21:20:57 +0000 Peter Marketing Podcasting Trends http://ralston360view.com/2006/03/23/35000-podcast-subscribers/ http://ralston360view.com/2006/03/23/35000-podcast-subscribers/feed/ http://ralston360view.com/2006/03/22/guess-it-is-time-again-for-freedom-fries/ http://ralston360view.com/2006/03/22/guess-it-is-time-again-for-freedom-fries/#comments Thu, 23 Mar 2006 00:50:46 +0000 Peter Marketing Trends http://ralston360view.com/2006/03/22/guess-it-is-time-again-for-freedom-fries/ http://ralston360view.com/2006/03/22/guess-it-is-time-again-for-freedom-fries/feed/ http://ralston360view.com/2006/03/20/360view-007-get-a-grip-seinfeld-gets-it-right-nike-disney-kodak-and-bmw-get-it-wrong/ http://ralston360view.com/2006/03/20/360view-007-get-a-grip-seinfeld-gets-it-right-nike-disney-kodak-and-bmw-get-it-wrong/#comments Mon, 20 Mar 2006 22:28:25 +0000 Peter Advertising Marketing Podcasting 360View Podcast http://ralston360view.com/2006/03/20/360view-007-get-a-grip-seinfeld-gets-it-right-nike-disney-kodak-and-bmw-get-it-wrong/ http://ralston360view.com/2006/03/20/360view-007-get-a-grip-seinfeld-gets-it-right-nike-disney-kodak-and-bmw-get-it-wrong/feed/ 17:38 Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time ... Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers happy let alone keeping them at all. The ratio of “get” to “keep” is abysmal. This Podcast entitled “Get a Grip” is an audio version of a white paper I did on customer retention in fall 2004 (you can get a PDF of the white paper "Get a Grip" by going to the Ralston360 website.) This white paper is my rant against corporate marketing departments that are customer acquisition focused and retention blind. I mean c’mon…. Nike doesn’t stay in touch after I buy custom sneakers on NikeID. BMW doesn’t stay in touch after I watch BMW Films. Disney drops me after spending six grand on a family trip to Disney World. Kodak has no clue at all who I am. These guys are nuts! What’s worse is that this malady is so easy to cure. By the way, Seinfeld gets customer care and to prove it I include a clip of his famous rant at the car rental counter. I'd love to hear of any poor customer follow-up that you have experienced. This Podcast is 18 minutes long.Download Standard Podcast Advertising, marketing, blog, blogging, podcast, podcasting, Nike, Disney, Kodak, BMW, customer retention, corporate marketing, customer, customers, apple, yahoo, itunes, google Peter Levitan no No http://ralston360view.com/2006/03/17/another-general-motors-failure/ http://ralston360view.com/2006/03/17/another-general-motors-failure/#comments Fri, 17 Mar 2006 19:23:06 +0000 Peter Advertising Marketing http://ralston360view.com/2006/03/17/another-general-motors-failure/ http://ralston360view.com/2006/03/17/another-general-motors-failure/feed/ http://ralston360view.com/2006/03/15/360view-006-the-ad-agency-search-process-an-interview-with-michael-keeshan-part-two/ http://ralston360view.com/2006/03/15/360view-006-the-ad-agency-search-process-an-interview-with-michael-keeshan-part-two/#comments Thu, 16 Mar 2006 00:32:45 +0000 Peter Advertising Marketing 360View Podcast http://ralston360view.com/2006/03/15/360view-006-the-ad-agency-search-process-an-interview-with-michael-keeshan-part-two/ http://ralston360view.com/2006/03/15/360view-006-the-ad-agency-search-process-an-interview-with-michael-keeshan-part-two/feed/ 33:43 This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It ... This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One or read the supporting Blog entry, Michael Keeshan is the major domo of MagiKbox LLC, a strategic consultancy based in Greenwich, Connecticut. Michael has the rare distinction of having been on both sides of the agency and client aisles. In his agency days, Michael was the President & COO of Saatchi & Saatchi NY and the Chief Strategic Officer of Saatchi & Saatchi Worldwide. On the groom’s side, he has helped AT&T find an agency for its $600 million account, United Technologies (two times) and Novartis select an international agency resource. I hope that you enjoy the interview. I think that it is a heck of a good show. Part One can be seen right here.Download Standard Podcast Advertising, Marketing, 360View Podcast Peter Levitan no no http://ralston360view.com/2006/03/15/is-tv-dying/ http://ralston360view.com/2006/03/15/is-tv-dying/#comments Wed, 15 Mar 2006 15:41:52 +0000 Peter Advertising http://ralston360view.com/2006/03/15/is-tv-dying/ http://ralston360view.com/2006/03/15/is-tv-dying/feed/ http://ralston360view.com/2006/03/14/love-monkey-beats-blogging/ http://ralston360view.com/2006/03/14/love-monkey-beats-blogging/#comments Wed, 15 Mar 2006 05:48:45 +0000 Peter Advertising http://ralston360view.com/2006/03/14/love-monkey-beats-blogging/ http://ralston360view.com/2006/03/14/love-monkey-beats-blogging/feed/ http://ralston360view.com/2006/03/13/360view-005-the-ad-agency-search-process-an-interview-with-michael-keeshan-of-magikbox/ http://ralston360view.com/2006/03/13/360view-005-the-ad-agency-search-process-an-interview-with-michael-keeshan-of-magikbox/#comments Mon, 13 Mar 2006 17:28:22 +0000 Peter Advertising 360View Podcast http://ralston360view.com/2006/03/13/360view-005-the-ad-agency-search-process-an-interview-with-michael-keeshan-of-magikbox/ http://ralston360view.com/2006/03/13/360view-005-the-ad-agency-search-process-an-interview-with-michael-keeshan-of-magikbox/feed/ 43:55 Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. ... Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this process as I interview Michael Keeshan of MagiKbox LLC, a strategic consultancy based in Greenwich, Connecticut. Michael has the rare distinction of having been on both sides of the agency and client aisles. In his agency days, Michael was the President & COO of Saatchi & Saatchi NY and the Chief Strategic Officer of Saatchi & Saatchi Worldwide. On the groom’s side, he has helped AT&T find an agency for its $600 million account, United Technologies (two times) and Novartis select an international agency resource. As someone who runs a small agency on the make and was once the Business Development Director of Saatchi & Saatchi North America, I can tell you that I rarely had this kind of access to someone who helped clients make these major decisions. This is good stuff, if I do say so myself. Part One of this interview is 43 minutes long. I’ll publish Part Two next week. Don't forget to go to iTunes or your other subscription engine and sign up to make sure you hear Part Two when it is launched.Download Standard Podcast Advertising, 360View Podcast Peter Levitan no no http://ralston360view.com/2006/03/10/jack-trout-gets-it-wrong/ http://ralston360view.com/2006/03/10/jack-trout-gets-it-wrong/#comments Fri, 10 Mar 2006 20:48:21 +0000 Peter Advertising Blog Watch Trends http://ralston360view.com/2006/03/10/jack-trout-gets-it-wrong/ http://ralston360view.com/2006/03/10/jack-trout-gets-it-wrong/feed/ http://ralston360view.com/2006/03/09/ricky-gervias-podcasting-and-money/ http://ralston360view.com/2006/03/09/ricky-gervias-podcasting-and-money/#comments Fri, 10 Mar 2006 00:29:56 +0000 Peter Podcasting Trends http://ralston360view.com/2006/03/09/ricky-gervias-podcasting-and-money/ http://ralston360view.com/2006/03/09/ricky-gervias-podcasting-and-money/feed/ http://ralston360view.com/2006/03/08/do-i-really-need-to-gather/ http://ralston360view.com/2006/03/08/do-i-really-need-to-gather/#comments Wed, 08 Mar 2006 17:50:25 +0000 Peter Trends Finds http://ralston360view.com/2006/03/08/do-i-really-need-to-gather/ http://ralston360view.com/2006/03/08/do-i-really-need-to-gather/feed/ http://ralston360view.com/2006/03/07/boston-podcasting-conference/ http://ralston360view.com/2006/03/07/boston-podcasting-conference/#comments Tue, 07 Mar 2006 16:37:46 +0000 Peter Podcasting http://ralston360view.com/2006/03/07/boston-podcasting-conference/ http://ralston360view.com/2006/03/07/boston-podcasting-conference/feed/ http://ralston360view.com/2006/03/06/is-there-anything-new-an-interview-with-robert-hoffer-of-newforth-partners/ http://ralston360view.com/2006/03/06/is-there-anything-new-an-interview-with-robert-hoffer-of-newforth-partners/#comments Mon, 06 Mar 2006 19:02:34 +0000 Peter 360View Podcast http://ralston360view.com/2006/03/06/is-there-anything-new-an-interview-with-robert-hoffer-of-newforth-partners/ http://ralston360view.com/2006/03/06/is-there-anything-new-an-interview-with-robert-hoffer-of-newforth-partners/feed/ 22:26 This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&A ... This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software development based in Bangkok Thailand – think outsourcing. One of their services is Sonic Leads. Robert is rather opinionated, which is a good thing for you Podsters, and the one of the ideas that we discuss in this Podcast is the idea that “Everything old is new again.” This statement refers to the world of “new business models.” To give you an example of Robert’s thinking, Skype is just a telephone; Bloging is just a diary; social media is the town square and Amazon is just the printed book catalog placed online. These all represent new business plans…. But not new business models. Some of the sites that are mentioned in the Podcast are: Skype - Internet telephony del.icio.us - Social Bookmarking MySpace - The largest social community on the web Digg - A technology news and social bookmarking website Slashdot - News for nerds.Download Standard Podcast 360View Podcast Peter Levitan no no http://ralston360view.com/2006/03/06/pew-research-center-the-strength-of-internet-ties/ http://ralston360view.com/2006/03/06/pew-research-center-the-strength-of-internet-ties/#comments Mon, 06 Mar 2006 09:01:00 +0000 Peter Marketing Trends http://ralston360view.com/2006/03/05/pew-research-center-the-strength-of-internet-ties/ http://ralston360view.com/2006/03/06/pew-research-center-the-strength-of-internet-ties/feed/ http://ralston360view.com/2006/03/05/kcrw-and-the-growing-reach-of-podcasting/ http://ralston360view.com/2006/03/05/kcrw-and-the-growing-reach-of-podcasting/#comments Sun, 05 Mar 2006 11:09:54 +0000 Peter Advertising Podcasting http://ralston360view.com/2006/03/04/kcrw-and-the-growing-reach-of-podcasting/ http://ralston360view.com/2006/03/05/kcrw-and-the-growing-reach-of-podcasting/feed/ http://ralston360view.com/2006/03/04/best-blogs-ever-number-two-cool-hunting/ http://ralston360view.com/2006/03/04/best-blogs-ever-number-two-cool-hunting/#comments Sat, 04 Mar 2006 17:14:03 +0000 Peter Blog Watch http://ralston360view.com/2006/03/04/best-blogs-ever-number-two-cool-hunting/ http://ralston360view.com/2006/03/04/best-blogs-ever-number-two-cool-hunting/feed/