Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool.

Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. This show is part one of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview, as well as next week’s interview with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for ACUVUE’s Podcast “Heather & Jonnel”, was conducted by our Business Development Director Laura Wegner.

Guess what folks. Podcasting works for Fortune 500 companies.

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This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.

Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology.

The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride.

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Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting (did you know that iPods are more popular on college campuses than beer?) and how Podcasting is being used by marketers and politicians (Rob does Podcasts for ex-Senator John Edwards and Governor Bill Richardson.)

Don’t forget to go out and grab a copy of Rob’s new book” Tricks of the Podcasting Masters “, which is available at Amazon.

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Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven:

Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – right? Huge numbers are projected for the future, uh huh. But are they here today? We are in the hoping and wondering stage of Podcasting.

Well, if you listen to Kevin Agren of PhotoshopTV, the answer to the question “has podcasting arrived?” is a resounding…. Yes!

This week’s interview highlight’s the incredible success of PhotoshopTV and its audience which topped 1.5 million video downloads in March!

In addition to phenomenal audience growth, PhotoshopTV is raking in sponsorship dollars from a range of sponsors including B&H Photo, iStockphoto, Logitech and Epson.

I am going to stop talking. My suggestions: take a listen to this Podcast, take a look at PhotoshopTV on iTunes and check out PhotoshopTV’s parent’s MacLive show in New York in early May

This Podcast is 30 minutes long.

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I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to Google AdWords to whatever it takes to get someone’s attention - even this Podcast - in a very smart way that drives our brand and makes us look smart.

This week’s show is about our MosaicSF program. MosaicSF is a weekly Podcast about San Francisco and its rather interesting inhabitants. We created this show to help us become famous in a new city and to do so in a way that is different and smarter than any other advertising agency.

MosaicSF has introduced us to many potential new friends (think WOM marketing), potential clients and the press and we just launched the actual Podcast and website today.

I hope that you enjoy this show and that you visit MosaicSF.

In this show, I also discuss what I think are 8 things to think about when you wake up in the morning and think about your business. These 8 ideas were originally encapsulated in a white paper called “The Edge” which is just one of many that can be downloaded off our agency website. This version is for folks that would rather hear it than read it.

This Podcast runs 30 minutes.

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