Podcasting


Marketing and Podcasting and 360View Podcast19 Oct 2006 10:31 am

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Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. If that wasn’t enough, his book “Podcast Solutions” is now in its third printing and is featured in all Apple retail stores and on Amazon.

This is part one of a ranging interview with Michael and his views on Podcasting.

Here are the links to Michael’s websites:

Willnick Productions: http://willnick.com/

Reel Reviews: http://reelreviewsradio.com/

The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast

Grape Radio: http://graperadio.com/

Podcast Solutions: http://www.podcastsolutions.com/

Listen Now:


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Marketing and Podcasting14 Sep 2006 03:33 pm

I have been getting some good feedback email lately. The following points out that I haven’t done a Podcast for a few weeks. Well, call it a combo of Summertime Blues and ‘other things on my mind.’

“Mr. Levitan!

I’m compelled to write after updating my podcasts week after week and
not seeing anything from you since 8/18! Perhaps 360View
subscriptions are one measure of success, but surely the number of
those who miss your informative interviews/thoughts/broadcasts when
they are not there is an even better measure.

Seriously, I am a fan. Perhaps not rabid but a fan nontheless and I
do look forward to your continued musings. Please don’t drop the
effort. There are those who really appreciate it.

Best, EB”

So, in the hope that there are others that care… I will soon be putting up interviews on wine marketing with Michael Honig of Honig Wines and Terry Gallo of EruroRSCG on pharmaceutical marketing (you know, the legal drug marketing world.)

Sorry for the inactivity. I’ll start to take my Adderall CII again.

Marketing and Podcasting31 Jul 2006 01:55 pm

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Thanks to our friends Steve Hall at Adrants, Steve Rubel at Micro Persuasion and Marktd for getting the word out about our new podcasting360 video on Podcasting for marketers.

The equation here is doing something different, delivering value and asking people to help you out.

And, if you are interested in learning more about Podcasting and portable media come hear me talk at…. yes, Podcast and Portable Media Expo on September 29. It is a BIG show.

Advertising and Marketing and Podcasting and 360View Podcast28 Jul 2006 08:38 am

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This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast “Heather & Jonelle” was conducted by our Business Development Director Laura Wegner.

Ah, allow me to repeat myself. Guess what folks. Podcasting works for Fortune 500 companies.

And, ladies and gentlemen, see me speak at this September’s Podcast and Portable Media EXPO in beautiful downtown Ontario, CA.

Listen Now:


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Advertising and Marketing and Podcasting25 Jul 2006 07:36 pm

Well, we have been trying to birth our dedicated Podcasting site for a couple of months now. We had to shoot it, edit it, lay in the graphics and the sound track – and, do real work for our clients. But, TA DA…

 Podcasting360 is now live.

Our goal is to educate the market for marketing Podcasts and to help us stand out in a world of me too advertising agencies.

We also wanted to demonstrate that we think different and while not sure about this claim, think that this is the first (OK, one of the only) all video sites.

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