The AD FEED, a new aggregation of marketing blogs from Travis, is the answer to “all you can eat” marketing information. Lots of sites with the “A” word are covered…. Adjab, ADFREAK, Adverblog, Agenda, Inc., Adage, even Kazhakstan’s 360View.

Dennis Hwang. Know who he is?

Hagen passed this game on to me. Guess The Logo tests your skill at remembering the finner details of some of the most famous website businesses. I won’t tell you my score. It was at best fair. But, its not as if we design logos for a living .

Oh, Dennis designed the Google logo. He also designs the often whimsical logos that appear at times like Halloween.

The always smart and useful Pew Internet & American Life Project has just published the very interesting study “Online Health Search” on how American’s use search engines and the Internet to learn about health issues. The findings are broad. Here are some top line findings that should interest health care marketers:

Eighty percent of American internet users, or some 113 million adults, have searched for information on at least one of seventeen health topics.

The typical health information session starts at a search engine, includes multiple sites, and is undertaken on behalf of someone other than the person doing the search.

As in previous surveys, certain groups of internet users are the most likely to have sought health information online: women, internet users younger than 65, college graduates, those with more online experience, and those with broadband access.

Internet users who have seen a doctor in the past year are more likely than those who have not to have looked online for health information (84% vs. 66%).

One-third of online searchers later talked to a doctor about what they found online. Two thirds did not.

We have had health care provider, insurance and manufacturing clients. It is clear from this study that the Internet must be examined for every marketer’s patient and outbound marketing programs.

Crayon is a new marketing company from Joseph Jaffe. There so many silly thoughts in Crayon’s manifesto that I am dumbfounded. Crayon wants to be the “new” marketing company. Here are some of those thoughts plus a few of my comments.

- “We are a different kind of company that mashes-up a combination of consulting, agency and advisory services. We’ll also do windows and serve tea if required.”

Do they really have to say “mash-up” to prove the point? Lame.

- “If you can’t handle the friction, passion and intensity, we’ll gladly refer you to another company.”

Hmmm. Excuse me, but this sounds like something a lacrosse player would say.

- “That doesn’t mean we won’t sell ourselves (hard) to you…we want you to be sure about us and the conventional pitch process isn’t designed to do that.’

Ok, like I have never heard an agency say this.

- “Pitch part 2. You’ll never have anyone in the room who won’t be working on your business.”

Ditto!

- “Ideas and creativity are the lifeblood of the business.”

Ditto X 3.

- “Talent (together with vision, culture and creativity) is ultimately what differentiates us from the shop next door.”

Really?

I’ll stop. Bottom line. Who needs this pretentious crap from a company (a smart group of guys) that is trying to break out? Sounds like agency hack-talk to me.
Crayon will get business. I wish them luck. But my friends, TV still works and now that Joseph isn’t just selling his book, what will he really do? He has already pissed off the folks at Second Life.

As as far as Second Life goes…. MosaicSF has a decent interview.

Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. If that wasn’t enough, his book “Podcast Solutions” is now in its third printing and is featured in all Apple retail stores and on Amazon.

This is part one of a ranging interview with Michael and his views on Podcasting.

Here are the links to Michael’s websites:

Willnick Productions: http://willnick.com/

Reel Reviews: http://reelreviewsradio.com/

The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast

Grape Radio: http://graperadio.com/

Podcast Solutions: http://www.podcastsolutions.com/

Listen Now:

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