This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.

Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology.

The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride.

Listen Now:

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I am currently sensitized to Apple. I have been reading “iCon: Steve Jobs The Greatest Second Act in the History of Business”, a great take on Steve Jobs by Jeffrey Young and William Simon. I highly recommend it as insight into Steve, Apple and Apple’s resurrection. The book is informative, and more to the point, highly entertaining. It isn’t often that I view a book about a computer company CEO as being a page-turner. By the way, Steve (ever capable of being majorly pissed off) disliked his profile so much that he banned the publisher’s books from all Apple stores. Get this, John Wiley & Sons, the publisher, publishes the Dummies series.

OK, on to the commercials. Wonderful. Simple. Clear. To the point. And, not just to the point, they make all the points that make Macs the best computers in many users heads. Each simple spot, which shows two actors (one with a Bill Gates vibe and one with a combo hip/slacker/cool vibe) and the simple intro “Hello I’m a Mac. Hello I’m a PC”, highlights a key Mac vs. PC advantage. These include PC’s poor viral protection, the PC’s desire to occasionally freeze, Mac’s iLife and a glowing review from The Wall Street Journal’s Walt Mossberg on the Mac.

I also like the spots because they remind me of the TV that we did a couple of years ago for the Bend Memorial Clinic. Wonderful. Simple. Clear. To the point. You can see them by going to our website and moving to the “Our work” section off the front page.