360View #034. Business ethics and good manners.
Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically don’t think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behavior. Even mine.
I have seen an up tick in visits. I wanted to make sure that new visitors took a look at my Podcast list. So, look right and down a bit and click on Podcasting under the big red “Podcasting” on the right rail of the home page.
Inside you will find interviews on:
How clients engage and use consultants to select agencies.
The Four A’s take.
Auto advertising via Kia Motors.
Whirlpool and Podcasting.
Yahoo’s take on Blogging.
And more…
Everything you ever wanted to read about marketing in one place.
The AD FEED, a new aggregation of marketing blogs from Travis, is the answer to “all you can eat” marketing information. Lots of sites with the “A” word are covered…. Adjab, ADFREAK, Adverblog, Agenda, Inc., Adage, even Kazhakstan’s 360View.
Crayon. A new marketing company trying to sound cool.
Crayon is a new marketing company from Joseph Jaffe. There so many silly thoughts in Crayon’s manifesto that I am dumbfounded. Crayon wants to be the “new” marketing company. Here are some of those thoughts plus a few of my comments.
- “We are a different kind of company that mashes-up a combination of consulting, agency and advisory services. We’ll also do windows and serve tea if required.”
Do they really have to say “mash-up” to prove the point? Lame.
- “If you can’t handle the friction, passion and intensity, we’ll gladly refer you to another company.”
Hmmm. Excuse me, but this sounds like something a lacrosse player would say.
- “That doesn’t mean we won’t sell ourselves (hard) to you…we want you to be sure about us and the conventional pitch process isn’t designed to do that.’
Ok, like I have never heard an agency say this.
- “Pitch part 2. You’ll never have anyone in the room who won’t be working on your business.”
Ditto!
- “Ideas and creativity are the lifeblood of the business.”
Ditto X 3.
- “Talent (together with vision, culture and creativity) is ultimately what differentiates us from the shop next door.”
Really?
I’ll stop. Bottom line. Who needs this pretentious crap from a company (a smart group of guys) that is trying to break out? Sounds like agency hack-talk to me.
Crayon will get business. I wish them luck. But my friends, TV still works and now that Joseph isn’t just selling his book, what will he really do? He has already pissed off the folks at Second Life.
As as far as Second Life goes…. MosaicSF has a decent interview.
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