This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies.

This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques to use. Wait a minute, that’s us!

We also get some quick takes on his views on mobile marketing, video on demand and social media like MySpace.

Dig in.

I reference my white paper on mobile marketing in the Podcast. Here it is.

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This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran.

Michael was a master of account management at Saatchi & Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. But, when Saatchi bought the company in the mid-80’s it had a blue-chip client list that included: Sara Lee, HP, Toyota, P&G, Nabisco and General Mills to just name a few.

Michael is one of those advertising guru go-to-guys and was recently interviewed by Maria Bartiromo on CNBC about Nielsen’s announcement that will be rating commercials in addition to TV shows. A good idea that is still very much in its infancy. Believe me, Michael has some views on this.

Michael and I also discuss his concept of consumer “engagement” – a holier grail than simply delivering a standard informative advertising message and how creating this engagement might be measured. We also discuss the importance of consumer insights to getting the right resonating message out there.

This is Part One. Part two will go out into the universe next week.

On a Ralston360 note, our Podcasting360 all-video site has been viewed over 1,500 times in the past two days.

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This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast “Heather & Jonelle” was conducted by our Business Development Director Laura Wegner.

Ah, allow me to repeat myself. Guess what folks. Podcasting works for Fortune 500 companies.

And, ladies and gentlemen, see me speak at this September’s Podcast and Portable Media EXPO in beautiful downtown Ontario, CA.

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Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool.

Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. This show is part one of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview, as well as next week’s interview with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for ACUVUE’s Podcast “Heather & Jonnel”, was conducted by our Business Development Director Laura Wegner.

Guess what folks. Podcasting works for Fortune 500 companies.

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This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.

Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology.

The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride.

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