Crayon is a new marketing company from Joseph Jaffe. There so many silly thoughts in Crayon’s manifesto that I am dumbfounded. Crayon wants to be the “new” marketing company. Here are some of those thoughts plus a few of my comments.

- “We are a different kind of company that mashes-up a combination of consulting, agency and advisory services. We’ll also do windows and serve tea if required.”

Do they really have to say “mash-up” to prove the point? Lame.

- “If you can’t handle the friction, passion and intensity, we’ll gladly refer you to another company.”

Hmmm. Excuse me, but this sounds like something a lacrosse player would say.

- “That doesn’t mean we won’t sell ourselves (hard) to you…we want you to be sure about us and the conventional pitch process isn’t designed to do that.’

Ok, like I have never heard an agency say this.

- “Pitch part 2. You’ll never have anyone in the room who won’t be working on your business.”

Ditto!

- “Ideas and creativity are the lifeblood of the business.”

Ditto X 3.

- “Talent (together with vision, culture and creativity) is ultimately what differentiates us from the shop next door.”

Really?

I’ll stop. Bottom line. Who needs this pretentious crap from a company (a smart group of guys) that is trying to break out? Sounds like agency hack-talk to me.
Crayon will get business. I wish them luck. But my friends, TV still works and now that Joseph isn’t just selling his book, what will he really do? He has already pissed off the folks at Second Life.

As as far as Second Life goes…. MosaicSF has a decent interview.

Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael’s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting.

You can read more about Michael, his Podcasts and best selling book in the previous post.

Here are the links to Michael’s websites :

Willnick Productions: http://willnick.com/

Reel Reviews: http://reelreviewsradio.com/

The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast

Grape Radio: http://graperadio.com/

Podcast Solutions: http://www.podcastsolutions.com/

Listen Now:

 Standard Podcast [13:55m]: Play Now | Play in Popup | Download

Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one of the creators of the headache inducing Grape Radio. If that wasn’t enough, his book “Podcast Solutions” is now in its third printing and is featured in all Apple retail stores and on Amazon.

This is part one of a ranging interview with Michael and his views on Podcasting.

Here are the links to Michael’s websites:

Willnick Productions: http://willnick.com/

Reel Reviews: http://reelreviewsradio.com/

The Disneyland Podcast: http://disneyland.disney.go.com/disneyland/en_US/calendar/specialEvents/detail?name=PodcastingSpecialEventDetailPageGold&CMP=ILC-vanurlpodcast

Grape Radio: http://graperadio.com/

Podcast Solutions: http://www.podcastsolutions.com/

Listen Now:

 Standard Podcast [15:01m]: Play Now | Play in Popup | Download

Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio.

Listen Now:

 Standard Podcast [22:45m]: Play Now | Play in Popup | Download

Go here.
Email me at peter@ralston360.com and I will show you how to do this.