Look, I am a new media guy. I swear it! Yeah, yeah, stop yapping Peter. But it is the truth. So, it is with much pain that I have to say the entire Lonleygirl15 saga is very boring. Like very boring.

Today, Lonelygirl15 was outed by Matt Formeski. According to the New York Times:

“Matt Foremski, the 18-year-old son of Tom Foremski, a reporter for the blog Silicon Valley Watcher, was the first to disinter a trove of photographs of the familiar-looking actress, who portrayed the character named Bree in the videos. The episodes suggested Bree was the home-schooled daughter of strictly religious parents who was able to find the time to upload video blogs of her innermost thoughts.”

Well, bravo Matt for having the time and inclination to suss this wonder of the world out.

Frankly, watching Lonelygirl15 on YouTube is (has been) one of the most boring things I felt compelled to occasionally try this year because, well, I felt a need to at least know what this YouTubian Web 2.0 phenom was. I dare you to watch any full epoisode.

Now we find out that Lonelygirl15 is a film project that may soon result in a new “Blair Witch Project” type event. Itself one of the most over hyped films of the last century. We’ll all (”new media marketers” that is) now watch from the sidelines as Creative Artists attempts to leverage YouTubeology to market this new movie. Yet another lame movie (I am guessing) that is targeted to the underside of America’s next generation. And, Hollywood wonders why fewer people go to the movies.

So, folks… my take: Boring old media was boring. Boring new media is boring. One of my fears is the colossal dumbing down of American youth by the democratization of the media. Just because you can (make films) doesn’t mean that you should. Dig?

He, 17 years old says, “Hey, I just marked 6 tee shirts to buy on this new site.” She, mom says, “Are you kidding me, I bought two shirts for you on Threadless last year.”

Web 2.0 meets fashion meets social marketing meets designer community meets personal expression. That’s the elevator pitch for Threadless. Their words:

“Threadless was created to give designers and artists an opportunity to unleash a little creativity and display it to the masses. Anyone can visit the site, download our templates and submit a design. Then, the designs are voted on. The winning designers receive $1,000 in cash and prizes, huge amounts of notoriety and their design printed and sold on a tee.”

With tee shirts as ultimate fashion statement (just watch one episode of Entourage), it is easy to see that a mass clearing house for tees has to work. So much more interesting plus a business model. Hey VC’s, please, no more MySpace rip-offs.

Yesterday I mentioned a smokers shop - you go in, light up, smoke goes into an air cleaning system, only men - in Tokyo. Well, here it is. Smokers Style. Go figure!

I have made many trips to Japan for both business and pleasure. Japan never fails to provide an eye-opening-mind-blowing perspective on the future. I often see things going on that eventually find there way to the U.S. A simple one is cell phones where the Japanese seem to be two years ahead of us. On my last trip two things dazzled. First, the ubiquity of teenagers watching movies on their phones. The second, and I don’t expect to see this one here, was a corner store in Akihabara, the electronics neighborhood, dedicated to smokers. You walk in and light up next to a vent that sucks your smoke out of the building. Drinks and snacks are sold. Imagine a larger corner space with 20 cigarette smoking men all standing in silence doing deep inhaling.

For more Japanese trends check out Trends in Japan. This comprehensive site covers trends in business, fashion, home, arts and entertainment and more.

One of my favorites is talking paper.

I am going to keep this one very neat.

Adliterate, a very smart UK based advertising website, simply has wonderful images supporting its very smart take on the wonderful world of advertising. Check them out. My current favorite image is the town of Dull (scroll down a bit) that supports a smart take on the idea of “low interest category.”

And speaking of smart, how about this one on the penetration of DVRs in the UK. This clearly portends for the USA as well.