I interviewed Jeff Jarvis for my Podcast last night about a range of subjects including the need for media to always be in a state of reinvention (it will go up in a couple of weeks.) Jeff’s Blog BuzzMachine is one of the top 100 Blogs in a world of 55 Million.

Jeff is well known for his comments about Dell’s service and he mentioned that if you put the word “sucks” in a Blog headline you will receive increased traffic. This is my test. I’ll report in a few days.