360View #028. Wine Marketing with Michael Honig.
A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to assist the world’s leading wine region to maintain its leadership position.
While working on this program, I met Michael Honig of Honig Vinyard and Winery one of Napa Valley’s most successful Cabernet Sauvignon and Sauvignon Blanc makers. Michael has a unique vision and a human rather than overly corporate approach to the marketing of his wines. I thought that Michael’s thoughts on the business of wine and wine marketing would make for an entertaining show. Here is part one of a two part interview. By the way, since personal recommendation is a major influencer of wines purchases, I highly recommend Honig’s Rutherford Sauvignon Blanc.
January 20th, 2008 at 4:48 pm
I attended a wine dinner at the Ritz Carlton, St. Louis and was introduced to Michael Honig. Is there any chance that he would be returning to the St. Louis area around the 24th of February,2008? I am hosting a Wine Tasting in a Historic Home near Forest Park and would like to feature his wines. I am so impressed with his efforts to grow the grapes with an emphasis on a more “natural” method.(the lavendar,bees,etc.)The “Sisters of the Vine” would love to hear from Michael Honig.