360View #027. Ian Beavis of Kia on Automobile Marketing. Part two.
In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, Hummer, Volkswagen, Mini and the latest from Daimler-Chrysler – “Ask Dr. Z”.
In the second half we also discuss the Kia positioning of value and fun and how Kia strives to deliver surprise and delight to go well beyond brand perceptions. We’ll be looking forward to more of this with the marketing behind Kia’s soon to be launched Rondo mini-van.
