360View #022. Whirlpool and Podcasting. An Interview.
Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool.
Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. This show is part one of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview, as well as next week’s interview with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for ACUVUE’s Podcast “Heather & Jonnel”, was conducted by our Business Development Director Laura Wegner.
Guess what folks. Podcasting works for Fortune 500 companies.
July 26th, 2006 at 7:17 am
Audrey has become a star in my world so I loved hearing her “off-air” chatting with Laura. Her idea to produce podcasts provided me with a resource for mommy topics and real-life issues. Now I search ITunes every week for more great shows.
BTW - Peter, this is a great resource to satisfy my marketing fix. I was in the biz before having triplets.