360View #021. Nokia and Podcasting.
This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.
Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology.
The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride.
