Thanks to our friends Steve Hall at Adrants, Steve Rubel at Micro Persuasion and Marktd for getting the word out about our new podcasting360 video on Podcasting for marketers.

The equation here is doing something different, delivering value and asking people to help you out.

And, if you are interested in learning more about Podcasting and portable media come hear me talk at…. yes, Podcast and Portable Media Expo on September 29. It is a BIG show.

This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast “Heather & Jonelle” was conducted by our Business Development Director Laura Wegner.

Ah, allow me to repeat myself. Guess what folks. Podcasting works for Fortune 500 companies.

And, ladies and gentlemen, see me speak at this September’s Podcast and Portable Media EXPO in beautiful downtown Ontario, CA.

Listen Now:

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Well, we have been trying to birth our dedicated Podcasting site for a couple of months now. We had to shoot it, edit it, lay in the graphics and the sound track – and, do real work for our clients. But, TA DA…

 Podcasting360 is now live.

Our goal is to educate the market for marketing Podcasts and to help us stand out in a world of me too advertising agencies.

We also wanted to demonstrate that we think different and while not sure about this claim, think that this is the first (OK, one of the only) all video sites.

Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this family oriented and subtle branding tool.

Our interview is with Audrey Reed-Granger, Whirlpool’s Director of Public Relations. This show is part one of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview, as well as next week’s interview with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for ACUVUE’s Podcast “Heather & Jonnel”, was conducted by our Business Development Director Laura Wegner.

Guess what folks. Podcasting works for Fortune 500 companies.

Listen Now:

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This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area.

Risto and I discuss Nokia’s move into Podcasting with the introduction of a Podcasting client for their N series phones, the growing competition between Nokia, Apple and Motorola, the state of Podcasting outside of the US and why the US is behind Europe and APAC in handset and network technology.

The eventual move of Podcasting onto the US’s 180 million plus mobile handset market will dramatically increase the market penetration of Podcasting. Podcasting will also get a major boost as Microsoft catches up with Firefox in incorporating Podcasting (ala RSS) in its new browser. Because of these upcoming events, some folks at the conference think that first quarter 2007 is when Podcasting will really hit its stride.

Listen Now:

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