We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc.

This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. and advertising agencies as the world of media has moved from the traditional to the much more complex. We also cover the benefits delivered by Time Inc. properties including their ability to deliver solutions that engage audiences across multiple channels and Time Inc.’s “trusted brand” status in a world of “me-media”.

Other subjects include advertising client’s desire to work with agencys that take a media-neutral perspective and are able to get past the :30 commercial.

I am still in Costa Rica, maybe bungee jumping (not!) I’ll be home soon.

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