While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed.

Lance recently joined Time Inc. as its first Creative Director and moved from a long career in advertising as Executive Creative Director and Creative Director of agencies including Ten United, Earl Palmer Brown, Campbell Ewald West, Saatchi & Saatchi (where we worked together) and BBDO. His clients have included the launches of TIVO and DirectTV, Northwest Airlines, British Airways, P&G and Burger King.

Part One of the two part interview covers a range of subjects including the effect of the unbundling of media from creative services at major agencies (not good), the idea that Time Inc. is a brand that crosses over multiple media not just print and how brands like Sports Illustrated (the Swimsuit Issue) and This Old House are now multi-media brands spanning print, TV and Podcasting.

Hope you enjoy. I’ll be raising a cold beer while you listen!

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