360View #015. The State of Advertising with ADWEEK’s Cathy Taylor: Part Two.
Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994.
In this episode, Cathy helps us understand why changes in the advertising world have accelerated so quickly in the past few months. She mentions that many of the “improvements” to the interactive world that we began discussing in the late 1990’s have come to fruition: the growth of broadband penetration, the adoption of wireless technology, more memory and better user interfaces – the holy grails that we have all been waiting for. And then, there is the TIVO effect.
In addition, advertisers have been holding their agency’s feet to the fire as recognition of changing media usage habits has hit even mainstream marketing departments. This is a reason that platform “agnostic’ agencies like Taxi and Strawberry Frog have been on a growth tear.
Finally, we spend a few minutes discussing the Chevy Tahoe citizen media campaign just in case you thought that this subject hasn’t been talked to death yet.
