360View #014. The State of Advertising with ADWEEK’s Cathy Taylor.
This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK.
Cathy brings over 20 years of her keen views on the state of advertising, advertising agencies and the trends in interactive marketing. I am particularly pleased to hear Cathy’s insights at this point in time because it appears that advertising is in one of the more exciting phases. The dominance of the 30 second TV spot is increasingly challenged; online media has hit its stride with the deeper penetration of broadband access; marketers are increasing their online budgets (although while 33% of media consumption of U.S. consumers is online, the medium gets only 5% of total ad spend) and we are seeing new approaches to old advertising models as new players like Google are moving to apply their advertising auction technology to the print and radio markets.
