If you ran a company (Chevrolet) that produced cars that no one wanted (Tahoe) would you ask the world to write their own TV commercial?

Would you still have a old-school Detroit advertising agency (I won’t name them) that followed the current “hot new idea” of having regular people go to websites to create their very own commercials?

I realize that citizen media comes with self-impossed fears and challenges but when your brand is becomming a whipping boy, maybe it isn’t such a good idea to hand out the whips.

I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail, to enticement through food, to email marketing to Google AdWords to whatever it takes to get someone’s attention - even this Podcast - in a very smart way that drives our brand and makes us look smart.

This week’s show is about our MosaicSF program. MosaicSF is a weekly Podcast about San Francisco and its rather interesting inhabitants. We created this show to help us become famous in a new city and to do so in a way that is different and smarter than any other advertising agency.

MosaicSF has introduced us to many potential new friends (think WOM marketing), potential clients and the press and we just launched the actual Podcast and website today.

I hope that you enjoy this show and that you visit MosaicSF.

In this show, I also discuss what I think are 8 things to think about when you wake up in the morning and think about your business. These 8 ideas were originally encapsulated in a white paper called “The Edge” which is just one of many that can be downloaded off our agency website. This version is for folks that would rather hear it than read it.

This Podcast runs 30 minutes.

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