360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo!
There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing oriented Blog to build audience.
This ranging interview is with Susan Mernit who has delivered groundbreaking programs for Advance Publications, Netscape, AOL and now Yahoo! Personals. Susan is also well known for her very own Blog aptly named “Susan Mernit’s Blog.”
Some of the Blogging tools and websites discussed in this show are:
This Podcast is 33 minutes long.
By the way, this may be the one of the last of my twenty plus minute shows. I am thinking hard about moving more into Podlets (the sub four-minute Podcast structure that we “invented” on MosaicSF with the Pillow Fight video.) I am interviewing ADWEEK’s Contributing Editor Catherine P. Taylor tomorrow and I may record with podlets in mind. I am hearing that many people simply do not have, ah, long attention spans. I know I don’t unless I am on a car trip, on the plane or working out.
July 25th, 2006 at 5:29 pm
Great job guys…
July 27th, 2007 at 2:41 pm
[…] Finally, add a Creative Commons licence to your blog. There are a variety of licenses available. You can allow anyone to borrow, adapt and copy your material, or not, as you please. For a good round up of blogging basics listen to ‘blog goddess’ Susan Mernit of Yahoo! Personals in this 360° podcast. […]