360View #010. Search Engine Marketing. An Interview with Anvil Media’s Kent Lewis.
Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby.
To better understand the driving force behind online search engine marketing (SEM), I did the first in a series of interviews with leaders in the SEM world. Today’s interview is with Kent Lewis, President of Anvil Media in Portland Oregon. Anvil Media’s search engine marketing clients include Microsoft, Converse, InFocus, Shering Plough and PC World to name a few. We will be coming back to talk with Kent in the future.
This interview covers a range of SEM topics including the difference between SEM and SEO (Search Engine Optimization), the elements of a successful SEM program, how can websites be optimized, how to work with a SEM company and the very high ROI of a smart SEM program. Believe me; we have just scratched the surface of this critical and effective marketing tool.
A few of the websites discussed in today’s Podcast include:
Anvil Media’s great list of resources: http://anvilmediainc.com/search-engine-marketing-resources.html
Search Engine Watch: http://searchenginewatch.com/
Marketing Sherpa: http://marketingsherpa.com/
This Podcast is 34 minutes long.
