If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block wanted mail, lower open rates and consumer email fatigue.

Well, the good news is that email marketing is still going strong and remains a powerful tool to help you acquire new customers and retain existing fans. One just has to do it right. This week’s interview with Dylan Boyd, VP of Sales and Strategy for Portland’s powerhouse email marketing company eRoi, helps us better understand email marketing and what the best practices are. The interview answers some key FAQ’s including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy.

In the interview, Dylan points us to a great viral marketing program by Career Builder called Monk E Mail that includes a brilliant use of email. As Dylan points out, this campaign makes you want to send Monk E Mail to all of your friends. That’s the way to do viral folks.

If you want to learn more about email, and lets face it who doesn’t, head over to eRoi’s great list of email marketing resources.

This Podcast is 28 minutes.

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