So I open my March 20th issue of ADWEEK to see if there is something useful in it. OK, what I am really looking to see if they listened to me and mentioned my Podcast interview with Michael Keeshan. Hmmmm, I had thought that actually having a 60 minute interview with a real live major league search consultant might be of interest to the thousands of agency folks that live and die by what these consultants do for a living. Of course, I was wrong (but, not surprised.)
So, what did I find that was very useful in this issue? Well, I find a feature called “Search Campaign 101” on page 21 that starts out by saying:
“For those in the advertising business who haven’t run an online search campaign – and this is most of the industry – here’s a quick guide for how to go about it.”
Huh, most people in advertising have not played with Google’s AdWords or Yahoo!’s sponsored search??? Is this true? Are most advertising people that lazy and lacking in curiosity? Google has a market cap of $108 Billion precisely from devising a new way for the world to advertise. You’d think that every ad agency person would have played with Google AdWords by now – right? No wonder so many clients are wary of their agency’s gray matter.
April 5th, 2006 at 10:51 am
I may be speaking out of ignorance here, but it seems like your agency (among most here in Bend) doesn’t have a high caliber Web department. What are your thoughts on advertising agencies inability to bridge the gap from traditional media to Web?
April 5th, 2006 at 11:06 am
Hmmm. I think that it is a matter of ficus. Haven’t found many companies here that actually need a “high caliber web” firm. That said, we do do very strong websites and do so for clients that are looking for an integrated program. BUT, we have not invested in major interactive talent because it has not been the right business decision. What we have done is teamed up with third party technology companies where needed.
Does that help?