360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan.
This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management.
If you did not listen to Part One or read the supporting Blog entry, Michael Keeshan is the major domo of MagiKbox LLC, a strategic consultancy based in Greenwich, Connecticut. Michael has the rare distinction of having been on both sides of the agency and client aisles. In his agency days, Michael was the President & COO of Saatchi & Saatchi NY and the Chief Strategic Officer of Saatchi & Saatchi Worldwide. On the groom’s side, he has helped AT&T find an agency for its $600 million account, United Technologies (two times) and Novartis select an international agency resource.
I hope that you enjoy the interview. I think that it is a heck of a good show.
Part One can be seen right here.
March 15th, 2006 at 5:49 pm
360° View Launches Podcast, Explores Agency Search Process…
360View describes itself as a Blog and Podcast designed to provide marketers with a fresh perspective on keeping up with the supersonic changes that are happening in the world of marketing. The site has just added a Podcast interview……
March 15th, 2006 at 8:33 pm
Thanks adrants for the pass along. I got off on this. Where else could I have gotten in the head of a search consultant. Big agency management never told me this stuff.
I can now go into the big boys room in the next pitch and sound like I know what is going on.
March 16th, 2006 at 6:49 am
Feels like the audio volume is too low. I had it cranked up to the maximum in iTunes, and still had some trouble hearing it.
March 17th, 2006 at 9:07 am
John:
We cranked up the sound for ya.
Peter
February 3rd, 2008 at 10:31 pm
EXECUTIVE INTERIM MANAGEMENT not CONSULTANCY…
Originally when an organisation needed external senior level help to help with transition or change, the only option was to engage experienced management consultants….