This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (today’s show), the future of Internet marketing, how major advertisers choose ad agencies, the happenings at a Podcasting conference and best practices in email marketing. Hopefully I will be able to control bloviation.

Today’s show is an interview with Keith Shipman, President and CEO of Horizon Broadcasting Group, which owns and operates five very successful radio stations in Oregon.

Prior to becoming a radio executive, Keith worked in Seattle TV and radio broadcasting for over 17 years. His credentials include 13 years at KCPQ (FOX) as the Sports and Public Affairs Director. Keith also worked at KOMO-AM and KIRO- AM, two of Seattle’s major AM radio stations.

During his career he was awarded three regional Emmy Awards and was selected Washington State’s Sportscaster of the Year on three occasions.

My interview with Keith covers the state of radio advertising today, the effect of Satellite radio (XM and Sirius) and how best to use radio as an advertising medium. At the end of the interview, we discussed radio’s ROI and Keith mentioned the Radio Ad Effectiveness Lab’s “Radio’s ROI Advantage” research study. You can read the study by visiting the Lab’s site.

I hope that you enjoy this show. It is jam packed with lots of in-depth information on the current and future states of radio advertising.

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