I’m in love and I need something special to send. But what?
How about something new and different? Organic flowers from Organic Bouquet? I love this company’s idea:
“Organic Bouquet offers the finest floral gifts sourced from growers that are committed to the highest social and environmental standards. Our flowers are grown and harvested using practices that aim to improve the quality of farm working conditions, minimize damage to ecosystems, conserve biodiversity, and enhance environmental quality for future generations. Each bouquet in our collection is hand selected and shipped fresh from the farm, ensuring optimal product quality upon delivery.”
With organic every thing growing like mad these guys hit a homerun. And, if you think that they are limited to just one idea…. Read about their promotion targeted at United Nations World Environment Day. Very fresh stuff.
February 27th, 2006 at 8:22 pm
I am going to let my boy friend see this. He is both my boy friend and a web site developer. I like the idea that Organic Bouquet was aware enough to see the opportunity in the UN event.
Being aware is at least 50% of the marketing game. The other 50% is acting on your instincts.
Now if only Rob would send me some flowers.
February 28th, 2006 at 7:30 pm
I don’t get it.
The organic food business is anchored in a belief (or fear) that growth hormones and fertilizers will affect one’s body in unanticipated ways when they are consumed.
Organic flowers? These aren’t vegetables or plants you eat — these are flowers grown with the express purpose of cutting them down so you can make a flower arrangement to give to someone and view/admire. Then you throw it out. The ENTIRE PROCESS of growing and cutting flowers is anti-environment! Now an organic garden I can see. Organic flowers cut and shipped to me?! Puh-lease!
Other than pure vanity and perhaps a belief structure that agricultural advances are so damaging to the environment that even something you don’t eat warrants a return to prior century models of economically inefficient behavior, how does this make sense?
Why not just sell regular flowers for a higher price and give the difference to a charity that matters to you?
This is not a home run. This is a fad wrapped in irrational behavior that will not last.
February 28th, 2006 at 10:18 pm
just because it’s a fad and ‘irrational’ doesn’t mean it’s not a great marketing idea.
March 2nd, 2006 at 9:36 pm
in love? how sweet.