German Engineering in Da House Ja!
Volkswagen + Crispin Porter & Bogusky. We’ve been wondering what they would do for this ailing auto manufacturer. The first spots I saw with the gremlin thing call “fast” left me kinda, well, unimpressed. I got it… I got that it was to turn on the 18-35 GTI fan but the spots had that feel of first out of the box.
But, wait. The newest spots poking fun at the Pimp My Ride club are great and deliver pure CP&B. They are fun and they actually sell. I want to watch these spots…. And it makes me just that much more scornful of the crap that Detroit and their agencies continue to pump out. Always, always, the same old same old car ads.
But, not these spots and their tagline: “German engineering in da house, Ja!”
February 24th, 2006 at 1:58 pm
You’re exactly on the mark! I like the new spots, but maybe because I’m in the 18-35 yr old bracket (only barely) and a long-time GTI fan. The new spots are even better.
I think the German auto manufacturers have been on the ball with advertising for a few years. This time it’s the new VW ads, but before that was MINI (yes, made in England, but owned by BMW Group), and before that were the BMW films in their web only advertising.
The only Detroit commercial that’s even remotely interesting is the idiots on the Chrysler Mopar commercials, and only because they’re fighting for a Darwin Award.
March 7th, 2006 at 4:57 am
I love these commercials! Can I get a poster “German Engineering in Da House”! Great! Dieter of “Sprockets” would be proud.
Tom
March 13th, 2006 at 9:55 pm
Being an auto mechanic, I despise working on Volkswagons. Wouldn’t want one free…but these 3 commercials are great…still won’t buy a VW, but I can’t wait for the next commercial! I don’t even have cable and I have never even seen the show they are parodyzing, but I get the point and actually SAVED A COMMERCIAL to my hard drive.