How Freaking Smart We Are – Part One
Let’s start out with the really good news. According to Yahoo!, the top Ten searches on Yahoo! in 2005 were:
Britney Spears
50 Cent
Cartoon network
Mariah Carey
Green Day
Jessica Simpson
Paris Hilton
Eminem
Ciara
Lindsey Lohan
Now for the REALLY good news. According to CNN, only 13% of Adults 18-24, the prime ages for our military, can find Iraq on a map. But, wait Ginsu fans, there’s more….
Only 51% can find New York on a map!
Who should get shot first? The teachers or the parents?
Another thought, how do you “write” ads for these 18-34 year olds?
February 22nd, 2006 at 9:13 pm
OK. I had to go to google to confirm these numbers. You are right.
My take is that to reach the 18-34 audience it clearly isn’t by using the printed word. Speaks volumes for this generation that product placement and advertising in games is the way to go.