A friend tells me that McDonalds is doing an Olympics Blog, “Olympic Champion Crew Blog”, to support their bazillion dollar sponsorship. I’m thinking, this is a good thing…right?

So I go to the Blog and I find a sort of self-congratulations bent with profiles of crew members like Lauren A. from France and Ekaterina V. from Russia – lovely - but no place to make comments. Frankly, no value whatsoever and the bright light of corporate fear that I just might report via a comments link that my new Spicy Chicken Sandwich had a finger in it.

Look, either you are in the Blog game or not. Please don’t call it a Blog if it ain’t one.