I love the world of DIY marketing or mass customization or whatever you want to call it.

My new find is Ecreamery. Ecreamery lets you make premium ice cream customized to your personal specifications.

First you pick the amount of milk fat you want (8%, 12% or 14%). Then you choose from over 69 flavors like cheesecake or saffron and then toppings ranging from basil to lychee slices (yes, they have sprinkles too.) You then get to name your personalized concoction.

The cost? As the site says…. “All orders are made in your choice of 1/2 gallon or 1 gallon batches and shipped in either 4 convenient pint or 4 quart containers. For 8% gelato base, 12% base, and 14% base, the price for a 4-pint, 1 flavor order is $49.95 and $79.95 for 4 quarts.”

This could be next year’s agency holiday gift.