This is the “What is the 360View Podcast all about?” Blog entry.

My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the written description….

360View is a series of weekly Podcasts that are designed to provide a different perspective and occasional rant on the supersonic changes that are happening in the world of marketing. Changes like the effect of digital video recorders, video-ondemand, Satellite radio which is the fastest growing new media of all time (even before the Howard Stern show moved to Sirius), Blogs, podcasting, video on your computer and on your cell phone and DIY marketing like Google Adwords.

This is a world where marketers need to be aware of the latest new technologies and the best practices associated with traditional media – which, contrary to most marketing Podcasts and Blogs, still deserves care and attention.

I, along with an occasional marketing expert and a few friends in the agency business will discuss these best practices that are in use today by savvy marketers to help create what we call Delighted Customers.

And, just to be very practical, 360View will even discuss life at a small agency and, most importantly, where to eat a great meal (like Delfina in San Francisco.)

If you are wondering who I am, I run Ralston360. We are an advertising and design agency with offices in San Francisco and Bend, Oregon (the sixth fastest growing metro in the USA.)

Before my current gig I founded and ran two internet companies. ActiveBuddy built what we called bots – or computer that you could talk to via instant messaging. Our clients included Intel and capitol records… in fact our first customer was the rock band Radiohead. You can still see the vestiges of one by putting the screen name SmarterChild in to your AOL iM.

The other company was New Jersey Online which I , ok with a lot of other smart people, started for Advance publications newspaper group (think the Newhouses.) New Jersey Online was one of the first online newspapers and in 1997 The Columbia Journalism Review recognized New Jersey Online’s editorial excellence as being one of the “Top Ten News Sites on the Internet”. We also built web sites for clients like Microsoft, Visa and Nabisco. And at one time had the most popular kids site — The Yuckiest Site on the Internet.

From 1980 to my discovery of the Internet in 1995 – Ted Leonsis, I managed Fortune 500 advertising accounts at Saatchi & Saatchi Advertising Worldwide. I held a variety of positions including European Director in London, General Manager of the Minneapolis office, and Senior Vice President in New York. My clients included Johnson & Johnson, General Mills, Sara Lee, Northwest Airlines and Bertelsmann’s BMG Records.

Those are the facts.

So please subscribe and I hope that I will be able to stimulate you and provide the knowledge and energy to make it happen in a world where the consumer is in charge.

If you ever want to reach me please send me an email at peter@ralston360.com

Happy listening!

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