First post. Why do this?

Well, to be frank, and why not, this is a marketing tool for us. It is designed to help grow awareness of our smart agency (smarter than most), our move into San Francisco and to do so while we help marketers and agency folk think through how to do marketing today.

We all know the issues confronting marketing: fractured audiences, bored audiences, time-shifting, Internet vs. TV viewing, satellite radio vs. terrestrial radio, new media choices like Podcasting; the need for measurable metrics, the ROI quest, failure to retain customers in light of increased competition, etc.

So stay with me, I’ll help. I have some of the answers. I promise.